I often have questions from entrepreneurs about building their Ideal Businesses.

Others tell them that this whole concept is a fantasy…

…that they should settle for having what I’d consider a pretty mediocre business.

So I wanted to make sure you knew what I share with them each time this comes up…

You can build your Ideal Business.

Now, you can’t just ‘have’ your Ideal Business.

It’s earned. It’s built.

So what’s an Ideal Business?

Well, let’s start with what it’s not…

…It’s not a business that’s likely going to have you laying on a beach with a laptop and a margarita like you’ll see on the cover of some of those books on being a ‘lifestyle entrepreneur.’

…It’s not exclusive to online or offline businesses.

…It’s not a four hour workweek.

Frankly, I don’t know how to build something that doesn’t require work. I’m not sure I know anyone that does.

So if that’s not an Ideal Business, what is?

First…an Ideal Business is one that allows you to work with the people you want to work with.

You should be training the people you want to…the people you are the best at training.

You should be employing the people you feel that are good ambassadors for your business.

And you should be contracting the people you feel make you better and enjoy working with.

From the accountant you hire to the business coach you work with…they should be aligned with your vision.

So that’s the ‘people piece’ of building your Ideal Business.

When it comes to the ‘what you do’ piece of building your Ideal Business, you decide what you want to be known for.

There’s no ‘one-size-fits all’ path.

If you want to run groups or bootcamps…you decide.

If you want to train in-home or one-on-one, you decide.

Warehouse or retail.

Premium pricing or value pricing.

Fat loss or sports performance.

Who you want to train, how you want to train them…how you’re positioned in the market.

You decide.

And when you want to scale your business, you can do it through growing one location, adding other locations, going online and even licensing or franchising.

If you want to grow by having more clients, by having more employees or having more locations…that’s up to you.

How you scale the impact you have is up to you.

Now the things that everyone focuses on as soon as I say ‘Ideal Business’ are Income and Lifestyle…and you decide about those too.

First, they’re largely a product of the choices you make with everything else.

And if you want more income…you focus more on being a producer.

If you want Saturdays off, you block them off the schedule and make it work.

You’re not a victim.

Your life is not a product of your business…your business is a product of your choices.

So when someone tells you that you can’t have your Ideal Business, what they’re really telling you is that you’re not capable of making good choices and following through to make them a reality.

Screw them.

Your business is a reflection of what you want. The impact you want to have. The life you want to lead.

Shaping it into your Ideal Business isn’t easy…but why would you settle for anything less?

P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

Get more quality leads consistently…and get the proven blueprint for exactly how to convert them to paying clients.

We give you the tools & the coaching in the industry’s first ‘done with you’ lead generation & conversion program.

If you want to try FLA send me a message here with ‘FLA’ and I’ll get you all the details.

If you would like to get access to more resources & tools than most franchises provide and join the top private community of fitness business owners in the world, you can ‘test drive’ Virtual Fitness Mastermind.

If you’re interested – send me a message with ‘VFM’ in it here.

If you’d like to boost your monthly recurring revenue by at least $4000 / mo [guaranteed], we can help.

Work with me & my team to grow your clientele and monthly recurring revenue by building a few ‘producer’ habits and putting some simple marketing & conversion systems in place that attract the right people into your business.

Plus, there’s zero risk. We’ll create enough new revenue in month one to cover the program, or we’ll give you your first month’s fee back.

If you’re interested – send me a message with ‘BGA’ in it here.

If you’d like to work directly with me and my team to earn more income, have more impact and enjoy more freedom… just send me a message here and with the word ‘Private’, tell me a little about your business & your goals and I’ll get you all the details!

P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

1 – Join Fitness Lead Academy.

Get more quality leads consistently…and get the proven blueprint for exactly how to convert them to paying clients.

We give you the tools & the coaching in the industry’s first ‘done with you’ lead generation & conversion program.

If you want to try FLA send me a message here with ‘FLA’ and I’ll get you all the details.

2. Get 30 days of Virtual Fitness Mastermind For Just $1

If you would like to get access to more resources & tools than most franchises provide and join the top private community of fitness business owners in the world, you can ‘test drive’ Virtual Fitness Mastermind.

If you’re interested – send me a message with ‘VFM’ in it here.

3. Increase Your Monthly Revenue with Business Growth Accelerator Program.

If you’d like to boost your monthly recurring revenue by at least $4000 / mo [guaranteed], we can help.

Work with me & my team to grow your clientele and monthly recurring revenue by building a few ‘producer’ habits and putting some simple marketing & conversion systems in place that attract the right people into your business.

Plus, there’s zero risk. We’ll create enough new revenue in month one to cover the program, or we’ll give you your first month’s fee back.

If you’re interested – send me a message with ‘BGA’ in it here.

4. Work With Me and My Team Privately.

If you’d like to work directly with me and my team to earn more income, have more impact and enjoy more freedom… just send me a message here and with the word ‘Private’, tell me a little about your business & your goals and I’ll get you all the details!