It’s like you learn how to say, “Hey, I need some clients. I can turn it on and say…let’s just run this challenge or this promotion and know it’s going to bring people in.”
I didn’t even have employees before, so now my clients are seeing employees and they understand that it’s part of growing. I think they like it because there gets to a point where I cannot be everything to everybody. Now, if they need help with something techy, I send them to my admin.
Then, having another person that’s helping me to hold them accountable and that means there’s two of us looking over all our members. I think it’s really helped them to stay on track better and they’re really excited because we’re always adding new and different things.
I didn’t even used to do challenges, so now we’re doing challenges and they get really excited. When our last one finished up, they were like, “When’s the next challenge? I cannot wait to do it.” Just learning how to implement challenges not only as a way to bring in members, but also as a way to keep our current members engaged.
When they get excited and they refer their friends in and then they stick around for longer. We’re coming up on almost two years, so we’ve got members that have been here a year, a year and a half, coming up on two years. It’s great that they want to stick around that long instead of like, “Contract’s up. I’m going to leave now.”
I don’t think I could have accomplished this without Pat. I mean, I have drive and I definitely would be doing okay. But I probably wouldn’t be anywhere close to where I was last year. I’ve learned so much stuff to implement in my business. It’s really helped me to be focused.