Marketing is more competitive than ever before.

I can’t tell you how many courses, coaches and agencies there are for running ads on FB alone.

Combine that with more franchises with bigger ad spend, increased numbers of businesses in our industry and more of an acceptance that marketing is a must to be in business…and you’ve got a competitive landscape for sure.

But most business owners make marketing a lot tougher than it needs to be.

They want to be as neutral as possible.

They are unwilling to say anything meaningful in hopes of attracting everyone.

It doesn’t work.

In a world where attention is at a premium, you have to appeal to someone’s emotions if you’re going to get their attention.

You have to get someone to stop what they’re doing and focus on you…

…and the only way you can do that is if you appeal to their unique self-interests…and that won’t happen if you’re saying the same thing that everyone else is saying.

Sometimes you’ve got to risk being a poor fit for most people to help the right people see that you’re a great fit for them.

And what makes this approach even more powerful is that most people aren’t confident enough to do it.

They’ll just follow the crowd into more bland marketing.

But that creates an opportunity to stand out. To show how you’re different.

Yes, it takes a bit of bravery to put yourself out there and quit blending in…

…but the reward is huge.

Not only will you stand out from the masses, but you’ll attract the right people you want to serve if you put your authentic message out there and tell your prospects what’s in it for them.

So, if you want marketing to be simpler and more enjoyable…start by being different.

Start by being you.

P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

Get more quality leads consistently…and get the proven blueprint for exactly how to convert them to paying clients.

We give you the tools & the coaching in the industry’s first ‘done with you’ lead generation & conversion program.

If you want to try FLA send me a message here with ‘FLA’ and I’ll get you all the details.

If you would like to get access to more resources & tools than most franchises provide and join the top private community of fitness business owners in the world, you can ‘test drive’ Virtual Fitness Mastermind.

If you’re interested – send me a message with ‘VFM’ in it here.

If you’d like to boost your monthly recurring revenue by at least $4000 / mo [guaranteed], we can help.

Work with me & my team to grow your clientele and monthly recurring revenue by building a few ‘producer’ habits and putting some simple marketing & conversion systems in place that attract the right people into your business.

Plus, there’s zero risk. We’ll create enough new revenue in month one to cover the program, or we’ll give you your first month’s fee back.

If you’re interested – send me a message with ‘BGA’ in it here.

If you’d like to work directly with me and my team to earn more income, have more impact and enjoy more freedom… just send me a message here and with the word ‘Private’, tell me a little about your business & your goals and I’ll get you all the details!

P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

1 – Join Fitness Lead Academy.

Get more quality leads consistently…and get the proven blueprint for exactly how to convert them to paying clients.

We give you the tools & the coaching in the industry’s first ‘done with you’ lead generation & conversion program.

If you want to try FLA send me a message here with ‘FLA’ and I’ll get you all the details.

2. Get 30 days of Virtual Fitness Mastermind For Just $1

If you would like to get access to more resources & tools than most franchises provide and join the top private community of fitness business owners in the world, you can ‘test drive’ Virtual Fitness Mastermind.

If you’re interested – send me a message with ‘VFM’ in it here.

3. Increase Your Monthly Revenue with Business Growth Accelerator Program.

If you’d like to boost your monthly recurring revenue by at least $4000 / mo [guaranteed], we can help.

Work with me & my team to grow your clientele and monthly recurring revenue by building a few ‘producer’ habits and putting some simple marketing & conversion systems in place that attract the right people into your business.

Plus, there’s zero risk. We’ll create enough new revenue in month one to cover the program, or we’ll give you your first month’s fee back.

If you’re interested – send me a message with ‘BGA’ in it here.

4. Work With Me and My Team Privately.

If you’d like to work directly with me and my team to earn more income, have more impact and enjoy more freedom… just send me a message here and with the word ‘Private’, tell me a little about your business & your goals and I’ll get you all the details!