In many ways, I think creating a Brand is the future in business.
Let me explain. Here are 3 quick reasons why creating a brand…be it your personal Brand or a Business Brand…will make a big difference.
1. To allow you and your business to Be Known for Something.
If you aren’t known for something then you’re really just competing using two weapons…price and geography…
…and that’s not a position of strength for you as a business owner.
Building a Brand allows someone to connect with you.
They know what you’re about and they can have a pretty good idea whether they are ‘in’ or ‘out’ instead of eternally being on the fence.
If someone knows what you’re about and you’ve made a connection…then the trust factor is high.
Far too many people spend all their time selling and not enough time connecting…so there is no trust.
Maybe that works if you’re in the market for a refrigerator…you just see and ad and buy…but that will fail miserably in our business.
To do what we do in having a relationship-centric business…you need Trust.
See, you and I both want businesses that we can be proud of.
Businesses that attract the people we love to work with and repel the people we don’t.
We want businesses that stand for something…that are known for something.
Businesses that are reflections of our knowledge, passion and values.
In short…an Ideal Business is a blend of Brand & Production.
And blend I want to help you to put in place for your business.
Are you ready?