One recurring comment I get is how simple I make things when it comes to building a business.
I make it simple because it is simple.
In fact, I often tell people that I only know a handful of things about growing a business. Even though I write daily – they pretty much all revolve around several core concepts and I just work hard to present them in different ways to make sure you learn those concepts and apply them.
Here are few of the things I talk about…
Being Great At Your Craft – Let me start off this by giving you a bit of advice – if the ‘expert’ on business building or marketing you’re learning from doesn’t talk about this – run. Far and fast. This whole idea of ‘you’re not a coach, you’re a marketer of coaching’ is a scam.
Would you want to eat at a restaurant that believed that they weren’t in the business of serving a great meal – they were just in the business of marketing their restaurant? Probably not.
Yet many ‘gurus’ totally ignore this. Or if they mention it now, it’s simply because I’ve called them out on it so they touch on it in passing as if they care.
The bottom line – Being Great at Your Craft is the foundation your business is built on. If you’re building a training business, be great at training. Be great at delivering an experience. It will make marketing easier. It will make selling easier. It will make retention easier. It will make generating referrals easier and it will make maximizing the relationship value with each client easier.
Ignore this component of your business or simply think you’re in the business of just delivering workouts and you will have nothing but a revolving door – at best. And the more likely outcome will be that the people who do focus on being great at their craft will kick your butt and put you out of business.
Getting More People Exposed To What You Offer – If you’re great at what you do, marketing & selling is simply getting people to experience what you do.
Why you’re different. Why you’re better.
How you can help them achieve their goals.
Marketing is essentially connecting and getting people to experience what you have to offer.
This is why the first component is so important. If you have something great to offer – there is no better marketing or selling tool than experiencing it. So I spend a lot of time talking about different ways to get people to experience what you offer – but it’s all basically just variation on a theme. Be great at what you do and find a handful of ways to get people to experience it.
Maximize The Value Of Each Relationship – Relationships are everything.
Maximizing the relationships with the people you know and meet that bring you clients and open doors for you.
Maximizing the relationships with your clients where you retain them longer and get more referrals through providing a great experience.
Maximizing your relationship with them through providing a more complete solution.
Maximizing your relationships by simply focusing as much on connecting as you do on training.
Maximize The Value of Your Time – Maximizing the value of your time happens in a variety of ways.
I might talk about maximizing your time through using Zen Planner so you don’t have to chase checks anymore.
Maximizing the value of your time through creating systems so you’re more effective and productive with everything you do or people on your team do.
Borrowing things that have proven to work for others so you don’t have to ‘reinvent the wheel.’
Maximizing the value of your time through tracking the important numbers so that you’re doing more of what works and improving what doesn’t. Maximizing the value of your time by stopping the pursuit of the next ‘shiny object’ and focusing on the fundamentals.
Focus on the Fundamentals – I focus on this stuff because it’s what works. Couple this with building your Ideal Business, being a producer, playing to your strengths, simplifying things and being a good person…and that’s about it.
Maybe it’s not ‘creative’ – but do these things consistently and you’ll have a great business guaranteed.
And you know what – it’s the same whether you’re reading a newsletter or with me in a coaching session.
I still focus on what works:)
So my suggestion to you is this: focus on what works. Focus on the fundamentals. Fundamentals are the foundation of most any success and they’ll be the foundation of yours.
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