BLOG | Pat Rigsby

The TRUTH
The TRUTH

I often have questions from entrepreneurs about building their Ideal Businesses. Others tell them that this whole concept is a fantasy… …that they should settle for having what I’d consider a pretty mediocre business. So I wanted to make sure you kne [...]

How to KILL Your Brand
How to KILL Your Brand

I've often explained follow up marketing using the analogy of a bank account. When you deliver great value, you're making a deposit. When you try to aggressively sell, you're making a withdraw. Branding is essentially the same...anything that makes a [...]

About Your Brand
About Your Brand

In many ways, I think creating a Brand is the future in business. Let me explain. Here are 3 quick reasons why creating a brand...be it your personal Brand or a Business Brand...will make a big difference. 1. To allow you and your business to Be Know [...]

Is Your Business Making You Happy?
Is Your Business Making You Happy?

We all want to feel like we GET to go to work rather than that we've GOT to go to work. And while I won't try to tell you that every minute of my business is fun, I’d say 90% of the time or more, I really enjoy what I’m doing. With that in mind, I wa [...]

The Exercise Prescription for Lower Blood Pressure
The Exercise Prescription for Lower Blood Pressure

The Exercise Prescription for Lower Blood PressureBy: Igor Klibanov, B.A. (Spec. Hons.), CTT, RTPAs a fitness professional, you undoubtedly know how prevalent high blood pressure is, and you may even work with patients who have it. However, what is c [...]

Embrace Your Shortcomings [My Edge]
Embrace Your Shortcomings [My Edge]

Let your limitations guide you to success. For me it’s limitations like preferring to lead rather than manage. It’s preferring to work at home rather than have a big office. It’s not wanting to deal with bureaucracy. It’s not liking ‘business-speak’ [...]

Hypertension
Hypertension

By: Igor Klibanov, B.A. (Spec. Hons.), CTT, RTP Meet George. He’s a 47-year-old sales associate at a health food store. He started working with me because he had high blood pressure. Really high. His average blood pressure was 154/103 when he started [...]

The 2 R’s
The 2 R’s

If you want to run a great business, you need to focus on the two R’s. Results & Relationships. Results are those things we can quantify...things that we measure as a means of deciding whether we won or lost. Mediocre (or worse) business owners s [...]

Is Marketing Hard?
Is Marketing Hard?

Marketing is more competitive than ever before. I can’t tell you how many courses, coaches and agencies there are for running ads on FB alone. Combine that with more franchises with bigger ad spend, increased numbers of businesses in our industry and [...]