By: Igor Klibanov, B.A. (Spec. Hons.), CTT, RTP It’s very common, but it’s rarely talked about: PCOS. Polycystic Ovary Syndrome. It’s a condition women get when they have high testosterone, high insulin, high cortisol, and other hormonal imbalances. [...]
Now that you know about the Attract & Convert Units, let’s focus on the Deliver Unit. We’ve covered 5 Parts of what’s wrong with the current state of fitness marketing and how you can do better. You can review here: Part One: http://fitnessbusine [...]
Now that you know about the Attract & Convert Units, let’s focus on the Deliver Unit. The Deliver Unit is what most of our businesses have been built on. If you’re like most of the people I work with, you’re better than most at getting results for yo [...]
Yesterday I talked about the ‘Attract Unit’ as the first step in getting someone to become a client. Well, the second Unit…the ‘Convert Unit’ is the real marketing engine for my business and it’s also the way you make competition irrelevant. Once you [...]
Back in 2005 & 2006 I started to try to figure out an approach to marketing that would make competition less relevant. I didn’t want to be lumped in with every other gym or trainer in the Yellow Pages (remember those?) or at health fairs since both o [...]
When it comes right down to it, we want what our clients want…right? We want to escape the problems and challenges we have today and arrive at a place where we are able to do what we want, have what we want and feel like we want. And, at least for mo [...]
I’ll start by warning you…this is probably going to offend a few people. I’m ok with that as I feel it needs to be said. We’ve bought the product on the late-night infomercial. We’ve become exactly what we caution our clients to avoid being… …the des [...]
When it comes to fitness sales there are a number of things that can help you achieve success. Below I listed the five concepts that are critical if you’re going to make the most of your efforts: 1. Sell To People Predisposed To Doing Business [...]
Despite what you may think, fitness marketing isn’t anything you should feel uncomfortable with. It isn’t based on manipulation. If you like people and are good at what you do – fitness marketing using my approach is actually enjoyable. Fitness mark [...]