What’s your job description as the owner of your business?

My guess is that you don’t have a clearly defined one…maybe 2-3% do.

So let me ask you this…if you mapped out what you should be doing as the owner and leader in your business as if it were your job description and you were an employee…

 

Would you fire yourself?

 

I’m not sure I asked that in the most clear way…so I’ll try it in another fashion to make sure you get the picture.

As an owner you are likely responsible for some combination of the following:

  • Service Delivery
  • Program Design
  • Hiring and Team Development
  • Marketing
  • Selling
  • Culture and Retention
  • Business and Financial Management

Maybe you do all of those things to some degree…maybe just some.

 

In each of those areas there is a ‘best way’ to get where you’re trying to go and in many cases a way that you’d define success.

 

So imagine that part of your job was to generate 8 new clients a month in order to hit your business goals…and you added 4 one month, 5 the next and then 6 the month after.

Well, that’s about 68% of what you’re supposed to do.

In most businesses…if you’re consistently falling short on 1/3 of your responsibilities…you’re fired.

I hear it all the time…entrepreneurs telling me that they can’t get their team to produce at a high level.

They won’t sell or market.

They won’t generate referrals.

All they really want to do is train…nothing else.

 

But the truth is that the fitness entrepreneur has never held the mirror up to themselves and said ‘am I doing my job?’

 

If you went and took a minimum wage job at McDonald’s and your job was to make burgers…if out of 10 burgers, you only followed instructions on 6 or 7…you’d be fired pretty soon.

And that’s pretty much the lowest level of employment.

So think about your Ideal Business.

Map it out if you haven’t already.

Then get clear about what your actual responsibilities are if you want to make that your reality.

Once you have them…

Execute like your job depends on it.

If you hold yourself to this level of accountability – not only will you have a much better business, but you’ll be leading by example and your Team will be better for it as well.

P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

Get more quality leads consistently…and get the proven blueprint for exactly how to convert them to paying clients.

We give you the tools & the coaching in the industry’s first ‘done with you’ lead generation & conversion program.

If you want to try FLA send me a message here with ‘FLA’ and I’ll get you all the details.

If you would like to get access to more resources & tools than most franchises provide and join the top private community of fitness business owners in the world, you can ‘test drive’ Virtual Fitness Mastermind.

If you’re interested – send me a message with ‘VFM’ in it here.

If you’d like to boost your monthly recurring revenue by at least $4000 / mo [guaranteed], we can help.

Work with me & my team to grow your clientele and monthly recurring revenue by building a few ‘producer’ habits and putting some simple marketing & conversion systems in place that attract the right people into your business.

Plus, there’s zero risk. We’ll create enough new revenue in month one to cover the program, or we’ll give you your first month’s fee back.

If you’re interested – send me a message with ‘BGA’ in it here.

If you’d like to work directly with me and my team to earn more income, have more impact and enjoy more freedom… just send me a message here and with the word ‘Private’, tell me a little about your business & your goals and I’ll get you all the details!

P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

1 – Join Fitness Lead Academy.

Get more quality leads consistently…and get the proven blueprint for exactly how to convert them to paying clients.

We give you the tools & the coaching in the industry’s first ‘done with you’ lead generation & conversion program.

If you want to try FLA send me a message here with ‘FLA’ and I’ll get you all the details.

2. Get 30 days of Virtual Fitness Mastermind For Just $1

If you would like to get access to more resources & tools than most franchises provide and join the top private community of fitness business owners in the world, you can ‘test drive’ Virtual Fitness Mastermind.

If you’re interested – send me a message with ‘VFM’ in it here.

3. Increase Your Monthly Revenue with Business Growth Accelerator Program.

If you’d like to boost your monthly recurring revenue by at least $4000 / mo [guaranteed], we can help.

Work with me & my team to grow your clientele and monthly recurring revenue by building a few ‘producer’ habits and putting some simple marketing & conversion systems in place that attract the right people into your business.

Plus, there’s zero risk. We’ll create enough new revenue in month one to cover the program, or we’ll give you your first month’s fee back.

If you’re interested – send me a message with ‘BGA’ in it here.

4. Work With Me and My Team Privately.

If you’d like to work directly with me and my team to earn more income, have more impact and enjoy more freedom… just send me a message here and with the word ‘Private’, tell me a little about your business & your goals and I’ll get you all the details!