Before you invest in any form of paid advertising there are some things you should do first. First…Know Your Desired Outcome. If you’re going to invest in marketing…you need to have a specific objective. What outcome do you want from that step in th [...]
One of the best pieces of advice I’ve gotten from a business mentor was that I should constantly strive to be the best place to work. We all know how expensive turnover is so I figured I’d share my best tips to ensure your facility is competitive in [...]
This is sort of a master checklist for probably 80% of our business. The Big Picture Just like we ask our clients what success looks like in 12 months from now, I don't we spend enough time doing that for our own business. A clear vision of your bus [...]
You might not believe this, but achieving a reasonable level of success just isn't that difficult. Frankly, we're usually the thing standing in our own way. To help you understand what I mean, let's talk about one of the common obstacles and a quick [...]
I get to spend a lot of time with entrepreneurs. On a daily basis I’m on calls, video conferences or in face-to-face meetings with wonderful people who are taking control of their lives to have more impact and reap the rewards of taking on the respon [...]
One of the things I’ve talked about with our boys is what it takes to become a successful adult. Now ‘successful’ is a pretty subjective term...but I think that if you’re happy personally and professionally, that is a good start. With that as the bas [...]
I just spoke with a fitness entrepreneur and it inspired me to make a short post. At least a couple of times per week (and many weeks a dozen or more times) I talk with someone who feels like they're not making progress in getting new clients. Perhap [...]
It’s easy to get distracted from what really works. There are any number of ‘shiny objects’ that can impair your focus…but if you want to really succeed over the long term, your best path is to stick to the fundamentals. Here are 4 that never fail: & [...]
Meet our client, Christine. She's a middle-aged woman, single, and probably summed up as our "average" client. She works in banking, but not super high up, an average income. When I met with her for her orientation she was about as hesitant as they g [...]