I've often explained follow up marketing using the analogy of a bank account. When you deliver great value, you're making a deposit. When you try to aggressively sell, you're making a withdraw. Branding is essentially the same...anything that makes a [...]
In many ways, I think creating a Brand is the future in business. Let me explain. Here are 3 quick reasons why creating a brand...be it your personal Brand or a Business Brand...will make a big difference. 1. To allow you and your business to Be Know [...]
We all want to feel like we GET to go to work rather than that we've GOT to go to work. And while I won't try to tell you that every minute of my business is fun, I’d say 90% of the time or more, I really enjoy what I’m doing. With that in mind, I wa [...]
The Exercise Prescription for Lower Blood PressureBy: Igor Klibanov, B.A. (Spec. Hons.), CTT, RTPAs a fitness professional, you undoubtedly know how prevalent high blood pressure is, and you may even work with patients who have it. However, what is c [...]
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Let your limitations guide you to success. For me it’s limitations like preferring to lead rather than manage. It’s preferring to work at home rather than have a big office. It’s not wanting to deal with bureaucracy. It’s not liking ‘business-speak’ [...]
By: Igor Klibanov, B.A. (Spec. Hons.), CTT, RTP Meet George. He’s a 47-year-old sales associate at a health food store. He started working with me because he had high blood pressure. Really high. His average blood pressure was 154/103 when he started [...]
Marketing is more competitive than ever before. I can’t tell you how many courses, coaches and agencies there are for running ads on FB alone. Combine that with more franchises with bigger ad spend, increased numbers of businesses in our industry and [...]
When it comes to achieving any sort of lasting success...there's the work that needs to happen on the inside and the work that happens on the outside. If you're trying to grow your business, you know the types of things that entails... Running ads Se [...]