I want to share a simple formula for growing your business…here it is: Get clear about who your Perfect Client is. Focus your marketing efforts on prospects who match that Perfect Client profile and ignore pretty much everyone els [...]
A long time ago email marketing was explained to me using the analogy of a bank account. When you deliver great content, you’re making a deposit. When you try to sell, you’re making a withdraw. I adapted this analogy to the [...]
If you want to grow you have to commit. Anything worth having requires commitment…we tell our clients that same fact. But commit to what…growing? Improving? Yes – but let’s get more specific for a minute. I’ve listed out 9 different com [...]
The man who was widely regarded as the best CEO of the last 50 years, Jack Welch, set a goal when he took over General Electric… …to be #1 or #2 in any category GE was in. If they couldn’t be #1 or #2, he wanted to get out of that busin [...]
We all want to grow. We want to improve. It’s not complicated…it’s just how we, as entrepreneurs, are wired. So with that in mind, embrace the 3 tips below and make sure they play a big part in what you do on a daily basis…and you’ll be [...]
One of the biggest challenges I see fitness entrepreneurs face is what I call the BIG Balancing Act. Balancing today’s needs with their long-term vision and goals. Let’s assume I’m talking about you for a moment… You have a v [...]
With another year in the books I wanted to recap 44 of the most important lessons I’ve learned or have been reminded of recently. Some of these I’ve shared before, as so many ‘truths’ will show themselves over and over again…while others are l [...]
I often talk about building your own Ideal Business, so I wanted to give you my take on what the characteristics of an ‘Ideal Business’ are… Independent – An Ideal Business is controlled by you. That’s why [...]