One of the biggest challenges I see fitness entrepreneurs face is what I call the BIG Balancing Act.

Balancing today’s needs with their long-term vision and goals.

Let’s assume I’m talking about you for a moment…

You have a vision for what you want your business to be and the lifestyle you want to have.

You know you need to tuck away some money for your future.

But you need to pay the bills today.

You need more leads…more clients…more revenue right now.

 

So you’re forced into the Balancing Act…trying to balance what has to get done today with what you really want.

 

We’ve all gone through it…and there’s nothing wrong with that.

But here’s the problem that I’ve seen time and time again:

 

Over time the long-term vision and goal gets lost and everything shifts to doing whatever can be done to get by this month…this week…today.

 

Well, I’m here to tell you that building what you want for the long-term and addressing today’s need do NOT have to be mutually exclusive.

 

If you get clear about what your Ideal Business looks like, then you can reverse engineer the steps to move toward it.

 

You have a clear map to get you there.

And if you need to do something that isn’t on the map to get by in the short term, you can do it but you acknowledge that it’s not part of the bigger plan and map out the step or two you’ll need to take to get back on track.

Let me give you an example so this doesn’t seem like just theory…

Let’s say that you need to generate some revenue fast but your Ideal Business Model is having 90% of your clients on monthly memberships. So you might do a Paid In Full offer to some of your clients to generate the revenue and it pulls you under that 90% in the short term…but you just need to have a clear plan to get back to 90% and to also avoid the spot that forced you to run the promo in the future.

We’ve all dealt with it…Paid in Full promos, Deal of the Day Offers…you name it. Offers that may not attract the type of clients we ideally want or promos that dip into our recurring revenue.

The key is in not letting that pull you permanently off track and turning your business into something that you do not want over the long-term.

 

By Pat Rigsby

 

P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

Get more quality leads consistently…and get the proven blueprint for exactly how to convert them to paying clients.

We give you the tools & the coaching in the industry’s first ‘done with you’ lead generation & conversion program.

If you want to try FLA send me a message here with ‘FLA’ and I’ll get you all the details.

If you would like to get access to more resources & tools than most franchises provide and join the top private community of fitness business owners in the world, you can ‘test drive’ Virtual Fitness Mastermind.

If you’re interested – send me a message with ‘VFM’ in it here.

If you’d like to boost your monthly recurring revenue by at least $4000 / mo [guaranteed], we can help.

Work with me & my team to grow your clientele and monthly recurring revenue by building a few ‘producer’ habits and putting some simple marketing & conversion systems in place that attract the right people into your business.

Plus, there’s zero risk. We’ll create enough new revenue in month one to cover the program, or we’ll give you your first month’s fee back.

If you’re interested – send me a message with ‘BGA’ in it here.

If you’d like to work directly with me and my team to earn more income, have more impact and enjoy more freedom… just send me a message here and with the word ‘Private’, tell me a little about your business & your goals and I’ll get you all the details!

P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

1 – Join Fitness Lead Academy.

Get more quality leads consistently…and get the proven blueprint for exactly how to convert them to paying clients.

We give you the tools & the coaching in the industry’s first ‘done with you’ lead generation & conversion program.

If you want to try FLA send me a message here with ‘FLA’ and I’ll get you all the details.

2. Get 30 days of Virtual Fitness Mastermind For Just $1

If you would like to get access to more resources & tools than most franchises provide and join the top private community of fitness business owners in the world, you can ‘test drive’ Virtual Fitness Mastermind.

If you’re interested – send me a message with ‘VFM’ in it here.

3. Increase Your Monthly Revenue with Business Growth Accelerator Program.

If you’d like to boost your monthly recurring revenue by at least $4000 / mo [guaranteed], we can help.

Work with me & my team to grow your clientele and monthly recurring revenue by building a few ‘producer’ habits and putting some simple marketing & conversion systems in place that attract the right people into your business.

Plus, there’s zero risk. We’ll create enough new revenue in month one to cover the program, or we’ll give you your first month’s fee back.

If you’re interested – send me a message with ‘BGA’ in it here.

4. Work With Me and My Team Privately.

If you’d like to work directly with me and my team to earn more income, have more impact and enjoy more freedom… just send me a message here and with the word ‘Private’, tell me a little about your business & your goals and I’ll get you all the details!