I put together a set of takeaways from our annual trip to Disney World that would actually be actionable in your business…so here goes.
It’s All About Experience – Disney World isn’t known for the tallest or fastest roller coasters, but the theme and the experience they wrap around the coasters they have are what separates them from the rest. It’s really that way with everything they do, from having popular characters in many of the restaurants for visits and pictures to offering ‘Fast Passes’ so you can circumvent long lines to enjoy your favorite rides.
Disney works tirelessly to maximize the guest’s experience – and it’s easily their best selling tool. Over 80% of guests return – and that’s at a pretty steep price tag. Outside of return visitors, their best source of traffic is referrals – again, based on the experience they provide.