Selling personal training, group training, youth fitness programs, or even health club memberships… that is the foundation of your business. No sale means no client or member. But most fitness pros I know hate selling, but [...]
Every year, I attend at least one Perform Better Functional Training Summit. Every time I’m at one of these events, I think about how much fitness professionals could learn from the Perform Better company, so I decided to share some less [...]
I remember my first couple of seasons as a college baseball coach. Anytime we lost a game I’d ramp up our practice efforts another notch. We’d go longer. Run more. Increase the intensity. My strategy was normal: “We’d just try harder.” But it [...]
You’re probably more capable than you’ve ever imagined – but you have to let go of the artificial restraints. You can create your Ideal Business – and reap all the rewards that it yields – through repeated, [...]
I’ve spent more than my share of time around both people who struggled to achieve much success in life and people who enjoyed one success after another. I grew up in a small, poverty stricken town that fell on hard times after the local [...]
One of the biggest mental shifts I have ever made when it came to making better decisions and ultimately working toward my Ideal Business was substituting one four letter word for another. Instead if thinking: ‘Should I spend my t [...]
I just have one lesson I hope you’ll truly embrace because it can not only transform your business, but it will also change your life: You Decide. […] [...]
Physician Referrals If you want to set yourself apart from other fitness pros in your community, send a health and fitness report to your clients' physicians. This professional courtesy is designed to create a line of communication between the doctor [...]
Where did you learn what it takes to be successful? For me – outside of what my parents taught me – competitive sports had by far the biggest impact. It’s funny, thinking back to the things I learned in high school, as an undergrad, and [...]