When it comes to marketing you really just need two things:

Attention & Authority

If you have them both you’re set…

…but without them you’re toast.

Everyone gets caught up in how many leads they get or how big their list is, but the real key isn’t the number of people…it’s the number of people who are actually paying attention.

I can’t tell you how many emails come into my inbox that get moved to trash without ever being read or bypass my inbox entirely because they’re tagged in my Unroll.me account as things not important enough to read or dumped into a folder for later (if ever) viewing.

So technically I’m on someone’s list…but they don’t have my attention.

I think there are a few things that I do that have helped me achieve success…just a few. I think being a coach first and a marketer / sales guy second is one. I think making important concepts simple is one. I think focusing on individuals and their unique goals instead of one-size-fits-all stuff is one. And the other is connecting.

Really…it’s 4 things. Not much else.

And with connecting…I prefer face to face…then phone…then email…in that order. But the vast majority of my connecting is via email due to the leverage of it. See, most fitness entrepreneurs want ways to automate their email…and I think it’s a mistake. I think that your prospective clients and your current clients want to feel connected to you. They want to know you. To do business with you they’re going to have to like and trust you too. For me…email has been the platform for that.

Blogging is cool, but every time you ask someone to take another step like you do when you say ‘click here’…you lose a bunch of them. In fact, you lose most.

I’ve easily done 8 figures worth of business directly tied to email…and my approach isn’t complicated, so I’ll give you a quick overview here:

Right now I see so many fitness professionals who are great at what they do struggle to build a loyal community of clients who become true advocates for their business.

So what I wanted to do was to give you a primer on how you can build your own Tribe.

Now, be forewarned, this will probably get into things that we don’t often discuss – but it will be worth it.

So here we go…

First off – here is my definition of Tribal Marketing– The technique of using associations, clubs or groups to turn ordinary customers into loyal, raving fans due to a shared set of beliefs and ideals.

One of the most common questions I get goes something like this:

“How can I fill up my schedule without spending a fortune on ineffective advertising or direct mail?”

What they really mean is:

I don’t have enough clients. Can you help?

Well, the better question is, “What didn’t I do in the past few weeks to cause me not to have as many clients as I want?” I guess what I’m saying is the answer lies in your own actions. Every day you get to decide whether you’re going to work on your business or just complain about the problems within your business.

So, with that in mind, here are several things you can do ASAP to get things rolling… if you’re willing to take ACTION: