Fitness Business School – The Reason You Aren’t Doing the Work

Full Transcript

Hey, Pat Rigsby here and in today’s episode, I want to talk about the surprisingly simple reason you’re not doing the work. Let’s get to it.

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Usually there’s a gap for the people who are not where they want to be business wise. There’s a gap between the expectation of what they want and then what they really have or what they’re really doing.

There’s a 50,000 a month want, but there’s a 15,000 a month level of effort and commitment and the interesting thing is there, there are so many reasons that this could be happening, right? There’s so many reasons that somebody could be stuck at a plateau and not break through comfort doing what you’re not having a support system or a social circle that shows you what’s possible to move to the next level.

You could have challenges in your market that make certain things difficult to achieve. It’s not that every set of circumstances is the same for every person. But really the simple thing that strikes me as funny is somebody just may not like the plan, right? The plan that they have access to get to where they want to go.

And in my world, we talk a lot about things like doing when the week and daily planning and making regular offers and creating a weekly client machine and building from the inside out. And there are things that are fundamentally probably pretty much in alignment with stuff that I would have been teaching 15 years ago.

Just. The tactical side of it has evolved the market and how you need to connect with the market evolves. But the blocking and tackling side of it hasn’t changed a whole lot. And, for the people that don’t like that stuff, that don’t like my emphasis on follow up and building relationships and Kind of being more focused on the fundamentals and being client citric, they’re not ever going to really reach their potential because they just don’t like the plan.

So they’re going to internally fight the plan and never maximize its potential. Whereas if they like the plan, it’ll feel easy. It’ll feel, Natural over time. Obviously adopting something new is never easy, but over time you get your bearings, you get comfortable with it and you’re like, Hey, this is just the way that I operate now.

Whereas maybe some people just love kind of the app to appointment to high ticket sale. Paid in full thing that, that I don’t really gravitate to or doing things, maybe that, that are a little more preying on desperation type of stuff that, Hey, I love the idea of, Hey, I’m gonna go flood my gym with 200 people in the next 30 days.

I, that stuff doesn’t appeal to me. So I automatically write it off. And it’s, if I owned a gym and that was my only path forward, I’d probably struggle, I’d probably close my doors and do something different. So I think you have to find a plan and an environment. That you’re like, Hey, this is what fits for me.

And I would say the same is true for your clients, right? The best clients are the ones who are going to feel like, Hey, this is my place. These are my people. I like what we’re doing. That doesn’t mean it’s not hard. It doesn’t mean it’s not challenging. It doesn’t mean it doesn’t push me out of my comfort zone, but when I do it, I have a sense of accomplishment.

I don’t have a sense of dread every time of doing it. And when you get to that place. The man, it’s like the light goes on and you’re like, man, I, you see the possibilities. You grow rapidly. When we see people in our coaching programs that go from 4,000 a month to 25,000 a month, like Aaron Hines, or we see people like Luke Sullivan go from 400,000.

Annually to three quarters of a million annually or Graham Wilkerson going from 400,000 to 900,000 annually. It’s because it’s a match, right? It’s, they obviously had the aptitude. They obviously had the capability, the intelligence, the skills. They just needed the right kind of fit to. To help them maximize their potential.

And fortunately for us, because I love working with people like that, they found the right fit with us. And I think that if you can find the right kind of connection, and if you are in the right place where you’re like, Hey, I like the plan, I like the people. you’re going to thrive. In fact, that’s one of the reasons why I have continually over the years tried to make it easy to get started in my coaching programs.

I’ve done trials. I’ve done, always done subscription type models, recurring revenue instead of asking people to prepay. I’ve always wanted to invite people in, whether it was with training in my training business, in my health club and and any of the membership stuff or coaching stuff that I’ve done, I’ve always wanted to make it easy to experience it to see if people would come in and this would be the right fit for them, versus setting up this really big barrier that.

It serves as a qualifier, but it’s the wrong qualification. The wrong qualifications in my mind are just, you’ve got a pulse and a valid credit card with enough space to pay for things. The right qualifications are, hey, is this an environment where you can potentially thrive? And if so, I know on my end, the money side of it will take care of itself because if you’re thriving, what it costs to be part of the programs that drop in the bucket.

The amount of money you will make additionally every week probably pays for annual access to a program. But if it’s the wrong program, anything you spend too much, keep that in mind. And also keep that in mind when you’re crafting your ways to introduce people to your business, if it’s the right fit, if it’s the right plan for them and the right people.

And you’re going to have some people who are almost lifers. You’re going to have people who refer like crazy and rave about what you do. So how do you get those people through the door? The qualifiers that like, if you got one of those 20 question applications on your landing page, that’s probably not the right qualifier, right?

That’s probably not going to tell you if it’s the right plan and if it’s the right person, what you probably need to do is let them come in and sample what you do. And you know what? This person would probably do great here and they may be thinking the same thing. They may think, man, I finally found the place for me.

So just a quick thought on why sometimes it doesn’t work for us. People that have free will, they’re just not going to work like crazy doing things that they don’t want to do for a longterm period of time. They’re, they may do it temporarily because The juice is worth the squeeze, but they’re not going to be doing that for a year, two years, three years.

So if you’re trying to build a durable business that thrives over time, I would consider why people Don’t do the work and more importantly creating an environment where they do.

Thanks for listening to this episode of The Fitness Business School.

Before you go, I have a quick announcement:

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So if we take you through this, you’re gonna be able to make those vital changes that you need to finally have what I call your Ideal Business. If you’d be interested in going through this entirely free, risk-free diagnostic with us and learn what you already have in place, what you’re doing well and where are your greatest opportunities for rapid improvement are just shoot me an email with diagnostic in the subject line to [email protected].

Again, an email to [email protected] with diagnostic in the subject line will get
you scheduled and take you through this evaluation to help you build the business you want.