Fitness Business School – More Clients and Cashflow

Full Transcript

Hey, Pat Rigsby here and in today’s episode I want to talk with you about how to generate more clients and better cash flow. Let’s get to it.

Welcome to the Fitness Business School podcast, the show for fitness business owners who want to grow their income, increase their impact and improve their lifestyle. Be sure to listen to the end of this episode because we have a brand new special offer exclusive for listeners. So stay tuned.

If you’ve listened to any number of these podcasts or read my newsletter, you know that I am somebody who prefers to gravitate to simplicity. And when I am working with clients, I’m typically trying to find A simpler way to get to the outcome that they want to reach and invariably one of the bigger goals, request needs of clients that I talked to either comes down to.

I want more clients or better cash flow and those 2 obviously kind of work. Hand in hand, or at least they’re pretty closely related to one another in many cases. And so if I’m thinking about, okay, how do we get more of each more of both? The simplest thing to do is to look at your calendar and look at your calendar and say, okay.

Am I making offers often enough? There are 365 days or 52 weeks. Am I making offers often enough? And let’s say that if you look back at your calendar last year, you made an offer 20 weeks out of the year. You invited people to join your program 20 weeks out of the year. And you said, man, I made a lot of offers.

There are 32 weeks that you didn’t imagine that you just said, okay, I’m going to make an offer. 50 weeks this upcoming year. They don’t necessarily have to be dramatically better offers. They don’t even have to be all that different an offer, but if you increase the number of offers you’re making by more than double, you’re probably going to generate more clients.

You’re probably going to generate more cashflow. Let’s say that you ask your clients to bring a guest or ran some sort of referral promotion twice. Last year, let’s say you did one in February and you turned around and did another one that’s September. If you did one referral outreach in some way, shape, or form.

Now I will tell you that the pushback I usually get on this is I ask my clients for referrals every time I do it the same way and they’re, they’ve already referred everybody, I’m like, you’re allowed to change how you ask, right? Like you’re allowed to ask them to introduce you to other people in their life in different ways.

And there are probably dozens of different ways that you could do it. The fact that you’re choosing to do the same, it doesn’t mean that’s the only option available. So let’s say that you decided that you. There were six different ways you could ask for referrals and you liked that you liked, and you felt like they were congruent with you, your philosophy, your business.

And you would just cycle through one, one a month. And then halfway through the year, you’d start back at the first one and you’d repeat it. So now we got 12 referral asks. And then let’s say once a month, you’re asking your clients for reviews instead of just doing it haphazardly. When you can remember it.

And maybe once a month or twice a month, you’re publicly celebrating clients on social media. So you’re getting some awareness out and getting people to see more of what you’re doing and so on and so forth. And all we’re doing is structuring some frequency. We are increasing the frequency, not necessarily doing anything dramatically better.

We’re just doing it more often. If all you did. Was use your calendar to ensure that you’re doing things more often. You would get a better result. I would think that if your clients just worked out whenever they felt like it, they’re probably not going to get as good a result as if they structured three times a week or 156 times a year to come in and have a workout.

I think that’s probably the case with most everything. If we just write, when we feel like it, we probably don’t write a whole lot of words, but if we have a structured writing plan to write for 30 minutes a day, five days a week, by the end of the year, you’re probably going to have a couple of books written.

So if you want to improve your clients and cashflow, sure, you can go find different systems, you can go find different marketing methods, you can find all of that stuff, but the easiest, the simplest thing that you can do is pull out a calendar. I don’t care if it’s a wall calendar or a Google calendar, whatever you choose to do.

I know I share with clients, a Google sheet. That has a calendar at a glance on it to help plug this in. So everything’s very visual, but just start plugging in when you’re going to do things and make sure that you just follow the plan and do them for the upcoming year. Do that alone. And you’re going to see a pretty meaningful surge in revenue.

You’re going to see a pretty meaningful surge in your personal cashflow. You’re going to see more clients come through the door. And frankly, your business is going to be a whole lot easier to operate because you’re going to be doing it proactively instead of reactively. If you want more cashflow and clients use a calendar.

Thanks for listening to this episode of The Fitness Business School.

Before you go, I have a quick announcement:

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Again, an email to [email protected] with diagnostic in the subject line will get
you scheduled and take you through this evaluation to help you build the business you want.