Every fitness professional knows the importance of generating referrals as it relates to business growth, so why do so many struggle to implement referral programs in their businesses? My guess is that they don’t set deadlines to implement what they [...]
As far as I’m concerned, referrals should be at the core of any good fitness pro's marketing system. The only problem is that using the same referral strategy over and over can get stale fast – so here are five ways you can keep the referrals coming [...]
I wanted to give you a quick overview of what you need to do yourself to play bigger. To build your Ideal Business. It really comes down to three steps. Step One: You have to think it’s possible. Some things just aren’ [...]
Do you enjoy marketing and selling? I do. A lot, actually. But it’s not always been that way. I think back to when I first started selling personal training. I couldn’t stand it. I was very uncomfortable asking for money. I [...]
So I figured I’d give you a general look at my marketing ‘strategy’ if you prefer to call it a strategy. I tend to think of it as an approach. So really, it all starts with a few general concepts: Play to my strengths. [...]
As you’ve probably noticed, most things I do and recommend are largely chosen to make things easier. Simple. So a simple way of thinking about growing your business is this: 1. Connect 2. Deliver 3. Multiply Every business has to address these [...]
I don’t think I’ve ever written about this story before. So back in 2002 I’d left my job at the University coaching. I wasn’t sure what was next. I was presented with a few opportunities in college baseball and two in professional baseb [...]
When my younger son Alex was 5, but he played in a 6 & 7 year old baseball league – though I’m certain that he practices more than any other kid in the league by at least a multiple of 3. Now before you think I am draggi [...]
If you want to achieve your goals then you need to produce. You can’t spin your wheels and get caught up spending your time on things that don’t move you toward your Ideal Business. With that in mind I’ve got a simple Produc [...]