I want to give you a great tip I picked up at the Dan Kennedy Super Conference from Dan Kennedy himself. He said, “Most times you can jump to the top of any industry simply by doing everything the opposite of your competition.” I think back to launc [...]
As you probably know by now I was a college baseball coach, and you may have heard me mention a number of times before – coaching taught me a lot. Because we were a program with pretty limited resources I had to learn how to achieve succes [...]
When it comes to marketing you really just need two things: Attention & Authority If you have them both you’re set… …but without them you’re toast. Everyone gets caught up in how many leads they get or how big thei [...]
No matter what industry you’re in, problems create opportunities. Walt Disney developed Disneyland in response to the fact that amusement parks left a lot to be desired. Wal-Mart grew like crazy because retailers ignored markets outside the big citi [...]
There are only 3 things that my business is built on…and they’ve always been at the core of any professional success I’ve had. Play To Your Strengths: I have touched on this a lot…because it’s what I feel we shou [...]
If you want to accomplish anything, basically it boils down to this simple formula: Set A target Break down reaching that target into a few simple steps Let’s use getting more clients as an example. Target: Get 10 New Clients In August Step 1: Ask e [...]
1.Be Great At What You Do– If you’re a terrible trainer or coach, all the marketing advice in the world won’t make up for it. Think about seeing a great ad for a restaurant. It might get you in the door for one meal, but if your meal was bad, [...]
1.Be Great At What You Do If you’re a terrible trainer or coach, all the marketing advice in the world won’t make up for it. Think about seeing a great ad for a restaurant. It might get you in the door for one meal, but if your meal was bad, would a [...]
Step One: Your Marketing Message Your “message” is what you communicate to your existing and future clients, and this can sometimes have an impact on what your clients say about you. The areas to improve in your message are your brand, your sales an [...]