When I first started my business I did something you might consider crazy. When I would sign someone up, it was always on an ongoing program. It didn’t matter if it was a free week trial or a 21 day front end offer (FAO). I would sit down with them a [...]
It's probably the most common question we hear from fellow fitness professionals… "How do I get more leads?" Let me start with this.... How many of you have packed gyms right now? If you work with the general population, particularly mo [...]
Definitely not the sexiest topic. It makes many of us cringe. We signed up for this to be a Rock Star coach, not to look at financial reports. Let me warn you that if you neglect some of these ideas, you’re headed for trouble. What qual [...]
I’m fortunate enough to have world class MMA fighters as good friends and training partners. I learn a lot from them. One thing that stands out is their dedication to every aspect of their training program, including recovery. If you’re reading this [...]
Not to sound like Mr. Fancy Pants but some cool things have been happening in my career lately. Just this past week, I was interviewed for a podcast that has over 80,000 listeners. My friend Sam asked me a great question. I was disappointed I didn’t [...]
Over the past couple of years I've become very adept at making my own rules when it comes to business. One thing that is interesting about that is how some of those rules almost seem to contradict one another… Let me give you an example [...]
Doug Spurling is the owner of Spurling Fitness, and he’s really done some incredible things in a pretty short period of time. Doug’s one of the younger members of our mastermind group, and not even yet 30 years old. He’s b [...]
Today I turn 45. Honestly, it’s pretty great. Over the past few years I’ve made a habit of recapping 45 of the most important lessons I’ve learned or have been reminded of recently. Some of these I’ve shared before, as so many ‘truths’ will s [...]
When I coached baseball I had a playbook. 136 pages of everything that encompassed what we did as a program. It addressed everything from base running and batting to dress code and class attendance. One of the components of this playbook [...]