There’s not a day that goes by when I don’t have at least one person ask me how to get more clients…or specifically, more of the right clients.

There are people that will tell you the answer is this tactic or that.

They’ll say Facebook ads or direct mail or something else that likely has some merit…but falls short of actually being the best.

The best marketing you can do is to cause your clients to be so happy with your service that they become brand ambassadors for what you do.

Now I’m not talking about your clients being satisfied.

No, that’s basically them just getting a fair value for the investment they’ve made.

It’s ok…but it’s not enough to have then going out and spreading the word.

They need to be thrilled with their experience.

They need to know you care.

When they reach the stage of truly being ambassadors for your business they’ll occasionally send new business your way without you ever asking for a referral.

I had calls with 5 entrepreneurs that originated in this exact way over the past 2 weeks…two of which became Mastermind members while the three others became IBA members.

All telling me that someone who was part of what we do referred them.

Now that’s an incredible experience…to know that people are out helping you grow…unprompted.

But you can’t just wait on that to happen as a business owner.

You need to find ways to work with them to share their stories or to create an environment where they are excited to spread the word about their experience.

Referral programs, bring a friend events and charity events are all proven ways to help your clients (who want to do it) connect a business they’re proud to be a part of with people they care about.

But one approach that I think most entrepreneurs don’t use enough is the Case Study.

In my opinion a Case Study is far more powerful than a simple testimonial saying ‘my coach is awesome.’

It’s someone sharing their story and how you or your business has helped them.

It’s something that the ‘right’ people you’re trying to reach will connect with…and it’s something that has an evergreen element, meaning that it doesn’t only work for you today like a bring-a-friend day might.

But, like anything worth having…a good Case Study requires work.

Not only the work you must do to earn it…but the work you have to do to capture it.

You can get someone to write it out…or you can interview them and write it yourself.

You can interview them with you off camera…editing out your questions and piece together their answers.

Or you can enlist someone who is really good at this stuff to capture them for you.

Recently, I hired the best guy I know for this sort of thing, Erik Rokeach, to do some interviews with coaching clients…to develop some case studies.

He also put together a montage that will give you a feel for what they’re about.

You can check it out here:

http://patrigsby.com/montage/

For the ‘right’ person – it’s really powerful.

So when you’re building out your marketing plan…think inside-out.

Think about how you can get your best people to be ambassadors for what you do…and how you can make it easy for them to share their experience.

Then work to get that information in front of the right people and watch your business grow.

P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

Get more quality leads consistently…and get the proven blueprint for exactly how to convert them to paying clients.

We give you the tools & the coaching in the industry’s first ‘done with you’ lead generation & conversion program.

If you want to try FLA send me a message here with ‘FLA’ and I’ll get you all the details.

If you would like to get access to more resources & tools than most franchises provide and join the top private community of fitness business owners in the world, you can ‘test drive’ Virtual Fitness Mastermind.

If you’re interested – send me a message with ‘VFM’ in it here.

If you’d like to boost your monthly recurring revenue by at least $4000 / mo [guaranteed], we can help.

Work with me & my team to grow your clientele and monthly recurring revenue by building a few ‘producer’ habits and putting some simple marketing & conversion systems in place that attract the right people into your business.

Plus, there’s zero risk. We’ll create enough new revenue in month one to cover the program, or we’ll give you your first month’s fee back.

If you’re interested – send me a message with ‘BGA’ in it here.

If you’d like to work directly with me and my team to earn more income, have more impact and enjoy more freedom… just send me a message here and with the word ‘Private’, tell me a little about your business & your goals and I’ll get you all the details!

P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

1 – Join Fitness Lead Academy.

Get more quality leads consistently…and get the proven blueprint for exactly how to convert them to paying clients.

We give you the tools & the coaching in the industry’s first ‘done with you’ lead generation & conversion program.

If you want to try FLA send me a message here with ‘FLA’ and I’ll get you all the details.

2. Get 30 days of Virtual Fitness Mastermind For Just $1

If you would like to get access to more resources & tools than most franchises provide and join the top private community of fitness business owners in the world, you can ‘test drive’ Virtual Fitness Mastermind.

If you’re interested – send me a message with ‘VFM’ in it here.

3. Increase Your Monthly Revenue with Business Growth Accelerator Program.

If you’d like to boost your monthly recurring revenue by at least $4000 / mo [guaranteed], we can help.

Work with me & my team to grow your clientele and monthly recurring revenue by building a few ‘producer’ habits and putting some simple marketing & conversion systems in place that attract the right people into your business.

Plus, there’s zero risk. We’ll create enough new revenue in month one to cover the program, or we’ll give you your first month’s fee back.

If you’re interested – send me a message with ‘BGA’ in it here.

4. Work With Me and My Team Privately.

If you’d like to work directly with me and my team to earn more income, have more impact and enjoy more freedom… just send me a message here and with the word ‘Private’, tell me a little about your business & your goals and I’ll get you all the details!