Fitness Business School – Generating Quick Wins – Pt 4 – Partner Programs

Full Transcript

Hey, Pat Rigsby here and in today’s episode I want to give you one more quick win to help you grow your business. Let’s get started.

Welcome to the Fitness Business School podcast, the show for fitness business owners who want to grow their income, increase their impact and improve their lifestyle. Be sure to listen to the end of this episode because we have a brand new special offer exclusive for listeners. So stay tuned.

So for the fourth quick win in our little series of things that just basically got on my radar as I was digging through my Google drive the other day, it’s partner programs or bring a buddy type of programs. And we actually had a discussion about this in our boardroom group as well earlier this week.

And man the bring a buddy type of events, partner programs are just such Tool in our toolbox. And I don’t think enough people use them. I think all businesses in our industry should be doing something partner focused at least a couple of times a year where you’re having a bring a buddy week, maybe, theoretically you can do a bring a buddy week once a quarter and it not get completely burned out or redundant.

And clients can just bring guests and it gives you an opportunity to really lead up to it. If it’s not something you’re doing every month, you’re doing it every quarter, every six months, then you can promote it. You can get people excited about it. Internal signage and text broadcasts email broadcast.

You can talk about it during sessions and get people excited about bringing guests. And in fact, you can incentivize them and And not everybody who brings a guest during that week is entered to win a prize, right? There’s a drawing. So it’s like the old referral contest, but instead of actually having to go get somebody to join, we’re just saying, Hey, you’re incentivized to introduce us to people.

You’re incentivized to bring people into the facility. So that’s one way to approach, bring a buddy and it works. Wonderfully because we all have people in our lives that would like to bring as a guest We all have people that would like to Share what we’re doing with to hang out with and just create shared experiences.

And I think a lot of people dance around this, especially like during the holidays, cause they’re like the people they’ll bring, they’re not committed or whatever else. Sometimes you just want more people in the facility because you never know what opportunities it creates.

Maybe two out of 10 become ongoing clients. But if you have a distance program, maybe somebody signs up for that. Maybe somebody buys some of the retail offerings you have. Maybe somebody buys a gift card. Maybe somebody just becomes an advocate for what you do when you’re promoting things and they’re sharing it on social media.

But there are a lot of ways that you can win by getting other people to experience what you do. So that’s one, one kind of leg of it. The second leg is running full blown partner programs, like a partner transformation challenge. I know my friend and client in the past, Matt Weaver does wonderful with with a partner challenge, which, the partners can come in and they can the member can basically say, okay, I’m going to bring a partner.

It’s got to be somebody who’s not a current client and they can gift a challenge to somebody and, maybe they split the difference. And both of those people can if it’s a weight loss challenge, both of those people’s results combine to reach the weight loss goals and get your money back.

If you’re doing that. Deposit based challenge where, Hey, if we lose 20 pounds in this timeframe, then we get our money back. That’s an easy way to do that. I’ve done, I’ve run stuff with clients for years in our own businesses where you can just gift a guest a challenge that on, publicly it’s selling for, 149, but each client gets a golden ticket that they can gift to somebody else in their life to invite them in.

You can do those buddy challenges where there’s that team accountability and maybe it’s even an attendance challenge between the two of you. The cumulative total of attendance, if it’s over a certain mark, then, you can be entered to win something. But the idea is getting people to simply invite the other people in their lives to experience what you do, whether it’s a paid program, whether it’s them gifting a program or just Bringing a guest to experience a couple of sessions, using the relationships that our clients have with the other people in their lives to create new relationships for us is one of the most powerful things that we can do.

And usually we get to narrow in the way we’re viewing it. We almost only think of Hey, I’m going to run a referral promotion. And if somebody joins, I’ll give you a month free, or I’ll give you this cash reward, or I’ll give you the swag. And it’s not that those things don’t work. I’ve done everything from referral contests where we’ve given away.

All sorts of expensive prizes to, bring a friend to two sessions or live events or anything like that. And they’re, they all have a place, but you can’t just focus on one way of doing it because everybody’s going to respond differently. Some people aren’t really comfortable asking somebody to come somewhere that they feel like they’re going to be pitched But if it’s a charity thing, they’ll jump right on it some people will not refer somebody and give them something Unless their brain they want to bring that person with them.

They want to share the experience with them Everybody’s a little bit different And so if you can integrate some of this buddy, bring a buddy week, partner challenge, partner program type of options into what you’re doing over the course of the year, maybe you kind of cycle through and you’re doing something that is bring a guest to either an ongoing program or a session or a week.

Every quarter you’re going to see the people walking through your door. Those numbers are going to jump. You’re going to see more people coming in and the more people that come in, the more people that become clients, the more clients you get, the more revenue you make, the better business you have.

And that’s why that’s quick win number four. So hopefully you’ve enjoyed these four. We’ve had our deal of the week. That’s a takeoff of the old deal of the day site. Kind of success that so many people were having. We’ve got the package trial option that is basically just repackaging a front end offer, something you’re already doing and making it more appealing to the prospect, making it a little bit of a pattern interrupt to keep people from being numb to it.

We’ve got creating more conversations and maybe even setting a target for conversations that you’re going to, Try to have in a given week or a given month and see how that directly correlates with more conversions, more clients. And then finally we have bring a buddy or partner type of program. So the people who are already under your care, the clients you already have can introduce you to other people who might be a great fit for what you do.

So four quick win opportunities to grow your business, pick the ones you like, put them into action and watch your business grow.

Thanks for listening to this episode of The Fitness Business School.

Before you go, I have a quick announcement:

One of of the things that we’ve been doing with our current clients is taking them through this Ideal Business diagnostic and really what it is, this checklist that allows you to pinpoint exactly what your business needs next so you can keep improving, keep growing, and build a business that you love to own, one that pays you well, one that allows you to have the impact you wanna have and one that allows you to have a lifestyle that you truly enjoy.

In this diagnostic, we walk through everything and we do an evaluation and can instantly pinpoint what you need to do next to build that business that you want. I’m going to extend this opportunity to get on with either me or my team and take you through this evaluation and fix your business’s most vital needs fast.

So if we take you through this, you’re gonna be able to make those vital changes that you need to finally have what I call your Ideal Business. If you’d be interested in going through this entirely free, risk-free diagnostic with us and learn what you already have in place, what you’re doing well and where are your greatest opportunities for rapid improvement are just shoot me an email with diagnostic in the subject line to [email protected].

Again, an email to [email protected] with diagnostic in the subject line will get
you scheduled and take you through this evaluation to help you build the business you want.