When it comes to achieving any sort of lasting success...there's the work that needs to happen on the inside and the work that happens on the outside. If you're trying to grow your business, you know the types of things that entails... Running ads Se [...]
By: Igor Klibanov, B.A. (Spec. Hons.), CTT, RTP It’s very common, but it’s rarely talked about: PCOS. Polycystic Ovary Syndrome. It’s a condition women get when they have high testosterone, high insulin, high cortisol, and other hormonal imbalances. [...]
Now that you know about the Attract & Convert Units, let’s focus on the Deliver Unit. We’ve covered 5 Parts of what’s wrong with the current state of fitness marketing and how you can do better. You can review here: Part One: http://fitnessbusine [...]
Now that you know about the Attract & Convert Units, let’s focus on the Deliver Unit. The Deliver Unit is what most of our businesses have been built on. If you’re like most of the people I work with, you’re better than most at getting results for yo [...]
Yesterday I talked about the ‘Attract Unit’ as the first step in getting someone to become a client. Well, the second Unit…the ‘Convert Unit’ is the real marketing engine for my business and it’s also the way you make competition irrelevant. Once you [...]
Back in 2005 & 2006 I started to try to figure out an approach to marketing that would make competition less relevant. I didn’t want to be lumped in with every other gym or trainer in the Yellow Pages (remember those?) or at health fairs since both o [...]
When it comes right down to it, we want what our clients want…right? We want to escape the problems and challenges we have today and arrive at a place where we are able to do what we want, have what we want and feel like we want. And, at least for mo [...]
I’ll start by warning you…this is probably going to offend a few people. I’m ok with that as I feel it needs to be said. We’ve bought the product on the late-night infomercial. We’ve become exactly what we caution our clients to avoid being… …the des [...]
When it comes to fitness sales there are a number of things that can help you achieve success. Below I listed the five concepts that are critical if you’re going to make the most of your efforts: 1. Sell To People Predisposed To Doing Business [...]