That doesn’t make any sense does it? Bear with me, and maybe I’ll change your mind. A great way to build a business is to dive headfirst into a niche and do everything you can to own it. If you want to become the preeminent resource for a spe [...]
As you know by now, I’m a lifelong baseball fan. In fact, I’d be willing to say that my love for reading and any math skill I have were both developed through studying baseball. See, baseball lends itself to measurement…so I [...]
The more I learn about marketing and selling the more I see that we make it harder than it needs to be. Fitness professionals typically choose one of two routes: Route One: They avoid any consistent marketing efforts. They only market when th [...]
Relationship Marketing may not be as flashy as the stuff some people talk about, but it’s as effect as ever – if not more. So I’ve shared some thoughts on Relationship Marketing below. How To Employ Relationship Marketing If [...]
I think there are a few things that I do that have helped me achieve success…just a few. I think being a coach first and a marketer / sales guy second is one. I think making important concepts simple is one. I think focusing on individu [...]
Right now I see so many professionals who are great at what they do struggle to build a loyal community of clients who become true advocates for their business. So what I wanted to do was to give you a primer on how you can build your own Tri [...]
One of the most common questions I get goes something like this: “How can I fill up my schedule without spending a fortune on ineffective advertising or direct mail?” What they really mean is: I don’t have enough clients. Can you help? Well, [...]
When discussing marketing it’s easy to fall back to the standby stuff like networking, public speaking, direct mail and PPC ads. But these are not the only ways to grow your business. Here are 7 hidden fitness marketing tactics that will help [...]