When it comes to marketing you really just need two things:
Attention & Authority
If you have them both you’re set…
…but without them you’re toast.
Everyone gets caught up in how many leads they get or how big their list is, but the real key isn’t the number of people…it’s the number of people who are actually paying attention.
I can’t tell you how many emails come into my inbox that get moved to trash without ever being read or bypass my inbox entirely because they’re tagged in my Unroll.me account as things not important enough to read or dumped into a folder for later (if ever) viewing.
So technically I’m on someone’s list…but they don’t have my attention.