Show Notes

Pat is joined by marketing expert Scott Rawcliffe to discuss the various uses of Facebook in marketing your fitness business.

  • Scott talks about the Epic Think Conference
  • Instagram ads are going to be bigger than Facebook ads
  • Instagram is key for younger demo
  • Facebook Groups are going to be huge
  • Types of content you can use there
  • Having a channel that you control is key
  • Messenger is under-utilized
  • Bots are a huge opportunity

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