In this episode, Pat discusses high priced programs – the thinking behind them and what you need to do before creating one.
- Does not recommend trend of over-promising and under-delivering
- To sell high priced programs you need to solve a big problem for consumer
- Weight-loss may just be tip of iceberg
- A specialist always makes more money than a generalist
- People will pay a premium for “the best”
- The value you deliver must be massive
- Your clients should feel like they got more than they paid for
P.S. – 6-Weeks of Coaching…Free.
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