In this episode, Pat discusses high priced programs – the thinking behind them and what you need to do before creating one.

Show Notes

  • Does not recommend trend of over-promising and under-delivering
  • To sell high priced programs you need to solve a big problem for consumer
  • Weight-loss may just be tip of iceberg
  • A specialist always makes more money than a generalist
  • People will pay a premium for “the best”
  • The value you deliver must be massive
  • Your clients should feel like they got more than they paid for

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