Show Notes

  • Pat is joined by the unequaled mind of Scott Rawcliffe to discuss the conversion process
  • The guys break down Know – Like – Trust
  • Clients want a more personal relationship
  • Clients go through their own discovery process, be ready for it
  • Social proof is very important to KLT
  • Email and PS examples are given
  • You must also convince clients that you can help them where others have failed
  • A mic drop ending

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