Show Notes

  • Pat shares examples of shifts in the fitness business industry
  • Membership sites are examined
  • There’s a good chance what you currently offer will be downgraded to a commodity in the future
  • The market is smart and they are looking to save money
  • You need to practice the 5 core components of service
  • People want to be helped and feel important, not just as clients
  • You can really have an impact on people’s lives, but you have to work at it


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