Fitness Business School – You Get What You Celebrate

Full Transcript

Hey, Pat Rigsby here and in this episode, I wanna give you one simple trick that can improve your business. Let’s get to it.

Welcome to The Fitness Business School podcast – the show for fitness business owners who want to grow their income, increase their impact and improve their lifestyle. Be sure to listen til the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

How about that for an opener? Right. One simple trick. That’s a headline that I, I think, you know, a gentleman named Mike Geary was the first one to use that in an info marketing kind of way. And it just landed everywhere. And so I don’t know that this is so much a trick, but it’s one simple thing that I think has transformed a lot of the, the way that I feel and, and experienced my own business. And it’s something that man, I, I took a long time to, to learn, and that is that we get what we celebrate. Now. I borrowed that line from somebody else. You know, a gentleman in a mastermind group that, that I’m in. I thought, man, that is so smart. I I’ve always talked about celebrating your wins or at least half for the past decade, but I love the way that he phrased that you get what you celebrate because you know, I, so often business owners are painfully bad at celebrating their wins, but man, they’re really good at magnify their struggles. They’ll, they’ll move the goal line. They’ll say, Hey, you know what? I wanted to go get 10 new clients this month. And once they get 10, they, they push the goal line out further and say, no, I should have gotten 15. Or, you know, they’ll, they’ll set revenue or income goals. And they, they pass ’em and instead of celebrating, they again say, well, I could have done more.

Or a lot of times it’s just okay that I check the box there and I’m moving on to the next thing. But celebrating wins. I mean, it improves your culture, right? Like people, people feel good about succeeding. People feel good about you know, being, being good at what they do. So, you know, it’s gonna help all the people around you. And it’s not just you know, the, the, your team members, for example, they’re gonna feel success on what they do, but clients are gonna be happier and more engaged if they, they celebrate their wins and you’re gonna have this culture where, Hey, everybody’s winning when they’re here. It, and it keeps you motivated, right? Like you don’t get discouraged if you feel like, Hey, I won the day. Well, you’re excited to go to tomorrow. Or I did something successfully, man. I just talked to you know, my, my right hand guy, Matt Sizemore, who handles all things operations in, in my business. And he was talking about man, how you can’t imagine how much different I feel, how uplifting it is when we get a new client, when we bring somebody in, it just kind of changes the energy.

I’m like, yeah, that that’s it. Like we, we have to celebrate that stuff. There has to be like a, a high five when that sort of thing happens. And I, and I will be the first to admit I was awful at this. The, you know, as you probably know, by now, the first leg of my professional life was as a college baseball coach. And maybe, you know, maybe I, I celebrated one or two wins out the 194 that I had, but I would tell you, the rest of them were just like a relief. You know, it was, you know, I expected to win. And if we did, it was a relief. And if we didn’t, I was frustrated and angry or disappointed. And, you know, I was back to the drawing board, how do I recruit, you know, better players? How do I develop my players better? How do I coach more effectively? And it, you know, and I never got to enjoy the moment. And man, it was a huge mistake because that’s a shared experience with, you know, that that was 194 shared experiences with a wonder group of young men and fellow coaches that, that I should have enjoyed everyone of. And fortunately, you know, I kind of learned from that as I went along and, and I think I’ve gotten a lot better at it, but you know, the, we, we talk about, you know, Hey, stick to the process. That’s how you’re reach your goals.

But if the process is enjoyable, we’re gonna be way more likely to stick to it. And if we’re winning, if we’re succeeding, if we’re celebrating, we’re going to have a heightened level of focus because we want to feel that way. Remember like this, this idea of celebrating your wins. This should a, a, a habit. This is not a, a one time event. I mean, we do a, a kind of a win share if you will, every week in, in our coaching program, like, Hey, what, what were your wins this week? You know, and then we, we also the same thing on a monthly basis because we want people to celebrate because not only does it make them feel good, they, they get to, to acknowledge it. They have to take the time to think about it and, and put it out there and say, man, you know what I did, I did do a good job this week. And other people acknowledge that. And so there’s some positive feedback and they get some recognition that they’re not getting in the business because there is no boss to give them a bonus or name them employee of the month. And the other thing about it is it does create this culture of winning because people see that this is possible. People see, well, Hey, you know what? They did this.

So this stuff works. I can do this too. And so it has to be a habit. It has to be a continual behavior. If you think about, about it this way, you get what you celebrate. You know, success begets more success. When, when you do things well, you expect to do more things. Well, you know what works, but you gotta, you gotta see it for what it is. You gotta enjoy what you’re doing because let’s face it. Business is, is challenging enough without us making it more challenging, right? We’re gonna, we’re going to be handed plenty of setbacks and obstacles and everything else. So that means we need to celebrate the wins when they come. And if we understand that when we do celebrate those wins, it’s not gonna inhibit our ability to generate more wins. In fact, it’s going to enhance the probability that we get more win. So when you go out there, you know, I talk internally about win the week and win the day very much with, with our clients, with our team. So that’s the goal. We set out to do that. So when we do it celebrate, now that doesn’t mean there has to be a, a vacation or something. Every time you, you reach a goal, you need to, to step back, take a moment and enjoy the good work that you did. And then periodically, when you had the bigger wins, then, then celebrate those two. Whether it’s going out to dinner or you know, having a milestone type of thing where, yeah, I am gonna go take a, a law long weekend here because we’ve worked hard. And we, we impacted a lot of lives over the last six weeks or 12 weeks. So remember you get what you celebrate.

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