Full Transcript
Hey, Pat Rigsby here. And in this episode, I want to talk with you about why your follow-up doesn’t work and how to fix it. I’ve got four fixes that you need to have in place that if you get right, you’re going to skyrocket your success. So let’s get to it.
Welcome to the fitness business school with Pat Rigsby, the podcast for fitness entrepreneurs who want to make more income, have greater impact, and enjoy more freedom in their ideal business. If you’d like an accelerated route to these goals, email me at [email protected] and put BGA in the subject line and I’ll get you all the details about our business growth accelerator program.
If you’ve been paying any attention to my work for any time at all, you’re gonna know right off the bat that follow up is huge. For me, I’ve been sending a daily email newsletter for about 16 years, and I’ve learned a lot of things, both good and bad along the way. And I’ve definitely made my share of mistakes and both in seeing what I’ve done and what, what, what my colleagues and clients have done. There are four things that I see that that hap have to, to really kind of be dialed in with follow-up that if you’re getting these wrong, you’re going to struggle, but if you’re getting them right, it’s going to make every lead that you get more valuable. It’s going to make marketing and sales so much simpler. It’s going to make it so much more enjoyable because you’re going to be bringing in a consistent flow of the right people.
So the first thing that I think has to be in place, the first thing that I think is key it’s critical with follow-up is there’s gotta be frequency. There’s gotta be consistent frequency. Now I tell clients, you need three emails a week, but that’s not even counting. You know, follow-up that might include text messaging or anything like that, but you need consistent touch points. We recommend, like I said, three emails a week, and that’s the foundation then layer on things like text messaging or Facebook group content or anything like that on top of it. Or if you’re really going multifaceted, you know, direct mail campaigns or telephone outreach or any of that sort of stuff, but you need to have frequency above all else because the majority of people, 15 to 20% of people may buy early on. But the majority of people, 80 plus percent of people are not going to, to make a buying decision until later on in that relationship beyond 90 days beyond, even beyond in a lot of cases, six months. So your follow-up that consistency is key. So that’s number one. Number two, you need to make sure what you’re doing is valuable. You don’t want, I want to come across as somebody that is just hammering people with, with offers, but never adding value to their life. You want to coach people until they pay you to coach them, right? You want to be seen as your follow-up, whether it’s email or you’re driving people to videos online or whatever else you want it to be the most valuable thing, hitting your prospect’s inbox, relative to health, to fitness, to nutrition, to training. You want to make sure that they look forward to it and start to see you as an expert and see you as somebody that can help them go from where they are to where they want to be.
Number three, you’ve got to inject some personality. You’ve got to be you. People don’t need more dry information. There’s no shortage of information available to people online. They need a connection. They need personality. They need to feel like it’s authentic. That it’s original people by people. Everybody wants to say, Hey, I don’t want my business to be entirely about me. That’s fine, but businesses need a spokesperson, right? And if you allow your, your prospects to connect with you, we can re really accelerate that trust factor. We can help them see the value that you can add to their life, the way that you can help them go from where they are, to where they want to be. So make sure then in addition to just providing valuable content, valuable information, you’re helping to form a connection as well.
And then number four, we’ve got to have consistent invitations. I think offers as invitations. I think of this as, Hey, whenever you’re ready, we would like to help you. Now, there are going to be times that we’re going to layer on a deadline to that invitation, because you know, if somebody is going to a wedding, if they’re going to a graduation, if they’re going to any event, there may be a deadline that they need to RSVP by. They need to choose by a certain date or they can’t attend, but no matter what we want to get the, the reader or the viewer or the listener to take the next step, as soon as they’re ready. So you have to make sure that there’s an invitation in everything that you put out. Now, if you have those four things in place, your followup is going to be successful. And if you really think of this as the, the key to maximizing every lead that you get, every new relationship that you form, you’re going to be so, so much better off because let’s face it. There’s more competition than there’s ever. And most businesses are bad. Follow-Ups who, this is an opportunity to stand out and separate you from the crowd. So dial in your follow-up learn from these three keys or these three tips and start to see results and client growth.
Thanks for listening to this episode of The Fitness Business School. And before you go, I have a quick announcement. When I first connect with a fitness business owner, they almost always ask me, “How can I get more leads or how can I get more clients?” Well, I have an exclusive offer for you and it’s going to help you do just that. As a listener of this show, you can test drive Fitness Lead Academy for six full weeks for just a dollar. Fitness Lead Academy is a one of a kind program where you get done-for-you marketing tools and coaching to attract more qualified prospects and convert them into paying clients. Imagine having three marketing emails written for you each and every week for easy-to-deploy promotions provided to you that are proven to convert and they’re ready to use and proven ads and social media posts given to you each and every month as well. Plus you have access to three weekly live video coaching sessions to help you with everything from dialing in your brand to navigating things like building funnels and getting ads approved. You get all of this and more when you join Fitness Lead Academy. And to prove that FLA can serve you as your virtual marketing department and not only save you plenty of time, but also consistently bring you more leads and clients, you can get access to the entire coaching program for six full weeks. Again, for just $1. If it delivers for you in the way that I expect it will, you can continue on for just $199 a month. So basically, just one additional client each month and you’re ROI positive. And I’m sure that if you apply what we give you, you’re going to get more than just one additional client each month. And you’re going to likely save at least 10 hours a month to take advantage of this special offer. Just go to TestDriveFLA.com to try it out for six full weeks. If it’s not what you’re looking for, you can cancel it any time.
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