Fitness Business School – Where Pat Finds Inspiration

Full Transcript

Hey Pat Rigsby here. And in this episode, I want to take a little bit of a different twist. I get a lot of questions about how I’m inspired to do work how, how I get motivated to go out and do the things that I do professionally. I think people always look at others to just get ideas or see if they’re on the right track. So I thought I might share with you one of the things that I do to get inspired and maybe it’ll help you kind of find your own inspiration. So let’s get to it.

Welcome to the fitness business school with Pat Rigsby, the podcast for fitness entrepreneurs who want to make more income, have greater impact, and enjoy more freedom in their ideal business. If you’d like an accelerated route to these goals, email me at [email protected] and put BGA in the subject line and I’ll get you all the details about our business growth accelerator program.

For as long as I can. I can remember I have studied people that I, you know, that I knew of that it achieved big things that achieved great success. You know, it started when I was a young kind of elementary school age person who wanted to be a professional baseball player. I’ve read biographies about other professional, like about professional baseball players. And, you know, as I got older, when I wanted to be a great coach, I would study people who had coached, not specifically just baseball, but coached anything and everything. And, you know, as I’ve gotten into business and now, you know, I’m fast approaching 20 years as an entrepreneur, you know, I kind of study everybody, but I know there are a couple people that I’ve studied maybe a little bit more than, than most. And one, if you paid attention to anything that I’ve done is Walt Disney, right? I’ve spent a lot of time. We, we take a lot of vacations to Disney related resorts and parks and cruises and things. And I’ve studied Walt Disney and the Disney company extensively.

And you know, another is Branch Rickey who, if you’re unfamiliar with branch, Rickey ESPN referred to him is the most important sports figure of the 20th century. And you know, those two really influenced me a lot. And what’s strange is they both passed away about, I think about six years before I was born. Right. But I’ve studied them heavily in large part because they didn’t settle for being like everyone else. Now I will be the first to tell you that they’re both flawed and you know, both of them had plenty of shortcomings of their own and that’s part of why I enjoyed studying them. Right. you know, Walt Disney news likely the most innovative man in the history of entertainment, pioneering everything from animated movies to theme parks, and he didn’t settle for doing anything like the competition brand tricky was the same kind of innovator, but he was a pioneer in professional baseball. And part of the reason I probably gravitated to him was he was from my hometown. In fact, the field I coached on was Branch Rickey park, a field. He built for a minor league baseball team and from, you know, transforming the way that teams acquired and developed talent to being the man who signed Jackie Robinson to integrate baseball. He did some incredibly profound things as well. So we, you know, we vacation to Vero Beach where where he created Dodgertown like this spring training campus, that was a product of his innovative thinking. You know, he took the, this team to, to spring training, to, to basically create this systems and the culture he wanted the entire organization to have things that I have found to be applicable in everything that I’ve done since not just in sports. And I think part of what I really have enjoyed about them is they were two neat, interesting guys, but very normal in many regards, right?

Both came from very humble beginnings, both had their own shortcomings and they both thought big and acted on their beliefs. And those types of normal people were willing to be both different and better than their competition. And that’s the type of person who inspires me me, right, is somebody who is just a normal person and, you know, probably has their own limitations and shortcomings and everything else, but they’re willing to pursue something different, bigger, better. So every time I go to Disney world or Dodgertown or anything like that, you know, I’m reminded of Walt, Disney’s willingness to pursue his vision and make his dreams a reality. And it drives me to help more people do what they want to do. It helps me raise the bar for myself because if someone like Disney can accomplish all he did, if branch Ricky can do all the things that he achieved and that doesn’t even touch on everyone else that I’ve studied, who’ve done these tremendous profound, great things. Then why can’t I build my own small, ideal business and have my own kind of impact in my little corner of the world? Why can’t I change some lives and, and really kind of legal leave a legacy of, of serving others and making others lives better?

Why should I have to settle? Why should you more importantly, I have to settle for just being another one size fits all business. Why do you have to play by somebody else’s rules? Why can’t you build the thing you want? So if you drifted from pursuing that business, you truly want stop. I mean, let’s face it. Most of us have this dream, this vision of what we want to build when we start. And then we drift from it the day to day pulls us away from it. It pulls us off track. Well, you can have the impact you want to have. You can generate the type of income you deserve and enjoy a lifestyle reflective of you being a business owner, and really build something you’re proud of. But you have to decide you can’t settle because if you don’t commit to building your ideal business, you’re going to settle for helping somebody else build theirs. And for me, seeing others who were just everyday normal human beings, who did great things is a great source of inspiration because it allows me to think, well, you know, what, what I want to do is possible.

If Branch Rickey can kind of lead the charge to help integrate baseball, me operating my small little business and my corner of the, the industry here, that should be pretty, you know, that, that shouldn’t be very daunting. I guess for me, that seems very manageable, very achievable. If Walt Disney can build something that is now turned into this multifaceted multilayered organization that is you know, the global leader in entertainment, then you building a business that serves a few hundred people in your community and changes lives. It, it feels like it’s well within your aptitudes. So that’s how I get inspired by looking at what other people have done. And it gives me some context and it gives me some reassurance that what I do want to do is possible. And I start to focus on why I can do it instead of the reasons I can’t. So I don’t know if that’s a much help to you, but I know it’s helped me a lot. So I hope you can find your own inspiration in that kind of format or somewhere else.

Thanks for listening to this episode of The Fitness Business School. And before you go, I have a quick announcement. When I first connect with a fitness business owner, they almost always ask me, “How can I get more leads or how can I get more clients?” Well, I have an exclusive offer for you and it’s going to help you do just that. As a listener of this show, you can test drive Fitness Lead Academy for six full weeks for just a dollar. Fitness Lead Academy is a one of a kind program where you get done-for-you marketing tools and coaching to attract more qualified prospects and convert them into paying clients. Imagine having three marketing emails written for you each and every week for easy-to-deploy promotions provided to you that are proven to convert and they’re ready to use and proven ads and social media posts given to you each and every month as well. Plus you have access to three weekly live video coaching sessions to help you with everything from dialing in your brand to navigating things like building funnels and getting ads approved. You get all of this and more when you join Fitness Lead Academy. And to prove that FLA can serve you as your virtual marketing department and not only save you plenty of time, but also consistently bring you more leads and clients, you can get access to the entire coaching program for six full weeks. Again, for just $1. If it delivers for you in the way that I expect it will, you can continue on for just $199 a month. So basically, just one additional client each month and you’re ROI positive. And I’m sure that if you apply what we give you, you’re going to get more than just one additional client each month. And you’re going to likely save at least 10 hours a month to take advantage of this special offer. Just go to TestDriveFLA.com to try it out for six full weeks. If it’s not what you’re looking for, you can cancel it any time.

Just go to TestDriveFLA.com to get started.