- Everyone’s situation is unique but this is a a great template
- These are tested strategies
- Connect – aka Attract – is the start
- As a business owner, you must play offense
- You need to populate a list to connect with
- Focus on a market and you can serve them
- Embrace the narrow, you’re not for everyone
- Offer something of value for people’s contact info
- Getting to paid leads is goals
- If you can’t afford it, spend 60 minutes daily generating leads
- Your goal should be break-even monthly on lead gen ROI
- Build a list 10x your goal of goals
- Social media is great, but you don’t own it
- Build email list and supplement it with social media
- Meet people where they are online
- Offline – public speaking and networking
- Take charge of follow-up and track everything!
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