Show Notes

  • Everyone’s situation is unique but this is a a great template
  • These are tested strategies
  • Connect – aka Attract – is the start
  • As a business owner, you must play offense
  • You need to populate a list to connect with
  • Focus on a market and you can serve them
  • Embrace the narrow, you’re not for everyone
  • Offer something of value for people’s contact info
  • Getting to paid leads is goals
  • If you can’t afford it, spend 60 minutes daily generating leads
  • Your goal should be break-even monthly on lead gen ROI
  • Build a list 10x your goal of goals
  • Social media is great, but you don’t own it
  • Build email list and supplement it with social media
  • Meet people where they are online
  • Offline – public speaking and networking
  • Take charge of follow-up and track everything!

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