Show Notes

  • Create more value
  • Most of our expectations are broken
  • Only 10-15% may be your people
  • Provide value to all, but seek your audience out
  • Your zip code is a good proximity barometer
  • You couldn’t handle 10-15% of your zip as clients
  • 1% of your zip would lead to an amazing business
  • You will never get the majority, so don’t expect it
  • Before COVID, only 16% were gym members – the whole country is not your market
  • You want the right people, not all the people
  • Build a great business with just 2 new weekly clients

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