Fitness Business School – Untapped Opportunities

Full Transcript

Hey, Pat Rigsby here an in today’s episode, I wanna talk with you about an untapped opportunity for many fitness business owners. Let’s get to it.

Welcome to the Fitness Business School podcast, the show for fitness business owners who want to grow their income, increase their impact and improve their lifestyle. Be sure to listen to the end of this episode because we have a brand new special offer exclusive for listeners. So stay tuned.

One of the really fun parts of summer for me is we always have a handful of opportunities to spend time together with business owners, whether it’s speaking at perform better or hosting our IBA or Boardroom mastermind meetings, or people periodically coming in for one day consulting. And it’s just a, a great chance to dive deeper and connect with people. And there’s so many different conversations that happen, so many challenges that come up, so many things that people kind of wanna talk through.

And one of the common threads that I hear from people is that they kind of drift away from something that worked really well. It’s one of those things where if I look back and I say, well, hey, tell me what was the number one business growth tactic or strategy that you employed from 2017 to 2019? And they’ll say, Hey, we ran this type of program we used to do charity workouts or whatever else. And then invariably they’ll say, well, we stopped doing it during
the pandemic. And I may go back and ask and say, well did you think about reintroducing it post pandemic? And they’ll say, no, we just never, never did, never got around to it. And a lot of times there’s just this gold mine of things that work.

Now, they may not work exactly as they did before because buying preferences change. The way that people seek out opportunities, the things they’re looking for, the way they’re presented changes. So you may not be able to go run the exact same challenge line for line as an ad or whatever
else to promote it that, that you did a few years back. But that doesn’t mean that somebody wouldn’t be super excited about a short term program with a big promised benefit that, that they would attain by participating, or that charity workouts aren’t just incredibly valuable, or that referral campaign that you
ran a few years back or that price increase that you had, that those things just won’t have the same or maybe even better results. So if you put your history under the microscope, if you look back and say, what’s one thing that I was doing in the past that worked that I’ve gotten away from pull it back up and say, well, how could I recycle this?

And I recycle plenty of things. And almost without exception they need a fresh coat of paint. They need a little bit of a remodel. In fact, our our, our really popular business growth sprint program’s, a perfect example of that. It is something that we ran and an iteration of pre-pandemic that went very well. We guarantee people an increase of $4,000 in monthly recurring revenue or $20,000 in cash collected depending on their business model and the offers they
wanted to make. And we got away from it because clearly we weren’t comfortable making that promise during the pandemic. Well, we reintroduced it recently. Now it’s got a lot of changes, there’s a lot more accountability, a lot more done for you where we’re writing sales copy and that sort of stuff for people.
But the bones of it are very similar and it’s just taken off.

It’s been like a rocket ship kind of coming outta the gates here. It’s been awesome. And it, it’s a good reminder that I don’t need to always go find brand new stuff and neither do you. Sometimes we can go back and find something that that, that worked well for us in the past and say, okay, how can I freshen
this up to make it work in today’s landscape or with the language that people are using today, or market it through the channels that people are responding to today. And if you do, I have a feeling that you’re gonna be thrilled with the results because let me tell you one other little secret about that
that I think’s been really, really valuable for me is you already know where a lot of the potholes are, right? Like, you already know where a lot of the, the challenges are or how to execute.

Or maybe like when you did it before, Hey, this worked. This is where we ran into problems, so this is how we solve those. Or you have a fresh set of eyes and you say, well, this is where we ran into problems before we got away from this. Now we have a new way to solve those instead of maybe you didn’t have a good solution in the past. So if you are looking for opportunities, if you’re looking for things that you can install that could make you better, don’t always think that you need the newest shiniest object. Sometimes it’s just kind of pulling something outta the closet that worked in the past, freshening it up and deploying it now.

Thanks for listening to this episode of The Fitness Business School.

Before you go, I’ve got a quick announcement. When I first connect with fitness business owners, they almost always ask me how I can get more clients and make more money. Well, I’ve got an exclusive offer for you and it’s gonna help you do just that.

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Imagine having every tool, template, ad, and script that you need all ready-to-use. Plus you’re going to get one-on-one access with me and the other coaches on my team to make sure that everything from your business growth plan to your marketing and sales system is done, turnkey, ready to go.

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