Show Notes

  • It’s bad thinking that leads should immediately become clients
  • You don’t make bug financial decisions that way
  • A lead is anyone who shows interest and gives you contact information
  • They are beginning their journey
  • They show interest, but aren’t ready to buy immediately
  • A prospect is a lead who shows interest in buying
  • Per Dean Jackson, out of 200 leads, 100 won’t opt-in or pursue
  • 15 will invest within 90 days
  • The other 85 will…eventually
  • So more than 80% of buyers will need continued marketing
  • Keep putting out great content and offers

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