Show Notes

  • Prospects’ self-interests win out
  • Think about where your people want to go and be their guide
  • Select a single target market
  • Create a journey map to lead clients to their goals
  • Have a system that’s not just you – automation
  • Treat everyone like a 5-star prospect until they give you reason not to
  • Don’t remove the soul of everything – don’t over-automate

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