Show Notes

  • Don’t get caught up in “what you do”
  • Focus more on “who you serve”
  • Hone in on marketing before building your business
  • Too many just build and hope people need what they build
  • The solution we create shouldn’t be about us
  • What’s a big enough problem that people would pay you for a solution?
  • We compete on price and convenience instead of value of solution
  • Service-based fitness is the new norm
  • Participation-based is its way out
  • Lead with solving a problem
  • Solutions can be “high ticket” but must also be “high value”

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