Fitness Business School – They Ask, You Answer

Full Transcript

Hey, Pat Rigsby here and in this episode, I want to talk about a simple concept. They ask – you answer,
let’s get to it.

Welcome to the fitness business school podcast. The show for fitness business owners who want to grow their income, increase their end impact and improve their lifestyle. Be sure to listen to the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

If you feel like there’s not enough growth happening with your online marketing efforts, I’ve got a
simple method for you to follow that I think will work wonderfully. And it’s really just this concept called they ask you answer. And you know, I mean, if you want to do more with your online marketing, why not just answer all the questions your prospects are asking, like literally all of them, what do your
prospects wanna know? What are they Googling? Answer them all via video, post those things on
YouTube and optimize the description. Post those things on, on any social platform you’re, you’re using
share ’em on your website, distribute them like crazy. If you do that, now you’re gonna have people’s
attention. Because again, this is about being client focused, prospect focused, really being interested in
them, their self interest. You know, we are so caught up with trying to be interesting and talking about
ourselves.

You’d be amazed at the number of marketing pieces that I see where the logo for the business takes up,
like half the real estate, instead of saying, Hey, you know what? You are the star of the show here,
prospect. I want to serve you. Like, so what kind of questions could you potentially answer for
somebody? And, and I’m just gonna go down a, a, a short list of things that, that people might Google.
And when I say might Google, these are things that I know people are Googling because I’ve done the
research. I’ve shared this with clients in the past and here just a handful. So how much does it cost to
hire a trainer? How much does it cost to join a gym? What things should you consider when you’re hiring a trainer? What things could you, should you consider when you’re thinking about joining a fitness program, when you’re researching trainers or diets or supplements or workouts, where do you start? How long should it take to lose weight? Should I hire a trainer or should I just join a health club?
What’s the best time to start a fitness program? How many times per day, or how many times per week
do I need to work out? When’s the best time to start a diet? How can I flatten my stomach? What is the
best diet? Can I just do cardio and lose weight? Can I just spot reduce or tone my legs or arms or abs?
How fast can I lose weight? What’s the best way to work out. Do I need to lift weights? If I lift weights
while I get big muscles, do I need to take supplements? What’s the difference between free weights and
machines? How do I get rid of blank? You know, flabby, arms muffin, top, whatever. How long does it
take to see results and then lists of things like top five things you need to know before joining a gym, top five decisions to make when starting a fitness program, those sorts of things, right?

So if you come up with questions like these and you just answer them and then make sure that you use
the actual question or that topic in the headline. So people don’t have to guess as to what you’re talking
about. Now you have a piece of content that they actually care about. You don’t have to convince them
to be interested in it. You don’t have to convince them to care about it. This is the stuff they’re actually
searching for. If you were to look on YouTube, or if you were to look in Google and see the phrases that people search for, it’s stuff like this. So if you are the person giving the answer, when they search, you have a leg up in becoming their trusted expert in becoming the person they go to because they see you as somebody who actually cares about what they’re interested in, provides sound advice and is willing to help. So you want a simple path to being a better marketer, to generating more clients online. They ask you answer.

Thanks for listening to this episode of The Fitness Business School. Before you go, I have a quick announcement. When I first connect with a fitness business owners, they almost always asked me, how can I get more clients or make more money? Well, I have an exclusive offer for you, and it’s gonna help you do just that. As a listener of this show, you can test drive our business growth accelerator coaching program for FREE.

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