Show Notes

  • The TTMM is simple to execute
  • The foundation is raising your rates
  • This should be done periodically (every 12-24 months)
  • Do this when usage is high
  • An increase of 5% is very reasonable
  • Resistance to this is a sign of low value
  • Contact old clients and offer them the new rate for a 12 month commitment
  • Touch base through various forms of communication
  • Intensify deadline-driven offers through final 48 hours
  • A 12-month commitment is longer than the national average of membership

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