Fitness Business School – The Success Trait

Full Transcript

Hey, Pat Rigsby here and in today’s episode I wanna talk with you about a trait that I think may just be the number one key for your success. Let’s fit to it.

Welcome to the fitness business school podcast. The show for fitness business owners who want to grow their income, increase their end impact and improve their lifestyle. Be sure to listen to the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

I spend the bulk of my time kind of toggling between coaching business owners and coaching youth baseball players. And there, there are a few things that both groups have in, in common, but the, the one that, that I really spend a great deal of time trying to instill in both groups is this trait of taking personal responsibility. We talk about this a lot with the, the younger people that you know, I’m coaching 11 year old baseball players. And you know, if, if you’re thinking, wait a minute, he’s gonna talk about 11 year old athletes. I’m gonna sign out right now. Just bear with me here. But you know, talking about not letting the, the umpire making a bad call derail derail you not looking at your glove and blaming that when you make an error, not blaming the, the mound, if you can’t throw strikes in you’re pitching or anything like that.

Admittedly, there are plenty of things beyond our control. My two weekends in a row, my son Alex had a call at third strike. He had a call at third strike on a pitch that bounced. And then he had a call at third strike on a pitch that was halfway into the other batters box and Holly videos, everything, because she’s just it, you know, somebody who is in love with all things video. And so we see this stuff and, and it’s a, this is a tough lesson to sell to a young person that is like, well, okay, how can I take responsibility for something that, that is that bad, but let’s face it. There are plenty of things that are beyond our control. However, there are plenty of things that we are in control of that we need to be focusing our efforts on. And so that’s a lesson that I really try to work with the, these kids to embrace because no matter what they do, if they quit playing baseball next year, that’s still a valuable lesson for them. And I see it show up with so many of the, the adults, the business owners that I work with. And I mean, it, it’s kind of shocking in some ways, maybe it shouldn’t be shocking, shocking, maybe overkill, but how, how bad they are at this, right? Like I, I will periodically have somebody who’s in our ideal business accelerator program, right? Group coaching program, they’ll say, well, you know, I’m just you know, I’m not getting enough out of this because you guys aren’t keeping me engaged.

I’m like, man, we send out personal check-ins that I read every weekend. So I don’t know anybody else who is in my seat in, in a business that reads personal check-ins from all their clients. Heck most of the people who do what I do, probably don’t even know the names of most of their clients. If they have other coaches delivering some of the coaching we have, we have that. We have an accountability coach. We have about 50 live zooms each and every week we have a robust Facebook group. So we have all this stuff to, to keep people engaged. So when somebody says, Hey, I’m not getting a result I want because you guys aren’t keeping me engaged enough. It’s a little like somebody signing up for a gym membership and saying, well, you guys aren’t driving me to the workout. So that’s why I’m not losing weight. And you know, and, and I get it. Like some people aren’t cut out for whatever program that they’re enrolled in, whether it be a fitness program with a coach or a business coaching program with with somebody like myself. But the reality is if you want to be successful in any walk of life, you are going to have to take personal responsibility.

You’re going to have to take ownership of the things that you can control. And if we see most of the people, like, like the, the sad part right now, and, you know, I, I don’t want this to be too polarizing because I, I, you know, I’m not somebody who really gets too much into politics, but it seems like so many people spend so much time blaming somebody else, regardless of what their political agenda is. They’re just always angry. Right. And I’m not sure how that makes any situation better by spending all your time. Just being mad at somebody else, instead of saying, okay, what can I control? What can I fix? What’s under my personal jurisdiction. And personally, I think it would be a pretty miserable existence to spend on my ti all my time. Just seeing how high I can get my blood pressure to go on a continual basis instead of saying, okay, these are the outcomes I want. What can I move the needle on today? And so when somebody comes to me and says, Hey, as, Hey I signed up for a done with you thing, but really I want you to do it for me. My default kind of way of thinking though, it’s not usually what comes outta my mouth is, you know, you probably shouldn’t be a business owner because you are asking clients to take some semblance of personal responsibility. And you’re incapable of leading by example, and that may be harsh. And that may be something that, that some people don’t want to hear, but business isn’t easy, right?

Like business is not designed to be easy because basically we’re saying, look, we want to have more impact more have the upside of potentially earning more income. We want to be in control of more of our own destiny. We’re gonna take a more challenging path in hopes of having a more desirable outcome, at least by our personal measurements. And if you are choosing that path and you’re unwilling to take personal responsibility for navigating that path, then you’re destined to struggle. In fact, there’s a high probability. You’re not gonna, you’re not gonna succeed. Now. The advantage that that probably exists now that may not have been the case 5, 6, 8, 10 years ago is it is definitely an employee’s market. So for the person who tried their hand at being a business owner and says, you know, this, this level of personal responsibility is more than I’m really excited about taking on. Well, there are plenty of jobs, plenty of people hiring. There are plenty of opportunities for gainful employment that, you know, frankly probably pays better than it’s ever paid for the work delivered.

So you know, so there’s another route people can take, but for the person who wants to own a business, literally the most important thing I could tell you has nothing to do with what kind of marketing tactic you’re gonna deploy, or whether you should do semi-private small group or large group training, or, Hey, here’s how you should price your services. All of those things bear some degree of, of importance, but the most important thing is you saying, okay, you know, what, what can I control today? What can I move the needle on today? How can I take responsibility from going from where I am to where I aspire to be? And if you do that, like I’ve talked at length about becoming a producer and that’s really it. It’s taking responsibility for producing the outcomes that you want for yourself, for your team, for your clients. And realistically, yes, they’re always gonna be limitations. I mean, we were all hampered by the, the pandemic and it affected all of our businesses and, you know, in all sorts of different ways, but some people said, okay, here are the things that I have at my disposal that I can control. And those people tended to succeed. I had one client, one client close during the pandemic and we serve hundreds of clients, had one client close. And that client actually was a franchisee of somebody that didn’t give them the latitude to make their own decisions, to make decisions that they could have, you know, take paths they could have taken to not only sustain their business, but probably become profitable knowing the other strengths they had at their disposal. So I can tell you with not only my own personal experience, but the personal experience of coaching business owners for almost 20 years, if you lean into taking personal responsibility, man, the, the, the path gets a lot clearer. The opportunities get a lot greater. The success comes a lot faster. The things that you want to achieve really are on the other side of that decision, that commitment to say, I’m going to control what I can control. And you know, and sometimes that’s a tough pill to swallow because maybe we’ve been conditioned to operate in a different way sometimes. It’s easier to kind of play the victim or to displace the blame or something like that. But man, when you wrap your arms around the, this controlling, what I can control mindset, everything gets a little bit better.

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