Show Notes

  • Repetition of fundamentals was always seen as important in sports
  • But not all reps are even – you’re only reinforcing what you do
  • Practicing and improving is important first
  • We often want to “borrow” successful ads and tactics and skip the practice part
  • You can’t improve if you’re skipping the work
  • If you say you aren’t good at something, it probably means you haven’t done it much
  • Repetition is the foundation of frequency
  • The more frequently you do something, the more you improve, while building a foundation
  • You don’t have to start as a successful salesperson to become a successful salesperson
  • Most people don’t practice what matters, so if you do, you will stand out

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