Show Notes

  • Pat has spoken one-on-one with more individual fitbiz owners than anyone
  • He still sees himself as a coach and loves the connections
  • This is his secret weapon
  • The pandemic has many people’s business down and looking to rebound
  • If 30 people left, you can’t get 30 new people, you need 1 at a time
  • They didn’t leave as a group and they won’t return as a group
  • You must simplify and get personal across the board
  • Individual conversations lead to more conversions
  • If you have a personal relationship with clients, referrals are more powerful
  • When onboarding clients, a personal touch is more valuable than an automated sequence
  • People want to feel important, relationships lead to better retention

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