Show Notes

  • Its not “who CAN you serve?” its “who do you ENJOY serving?”
  • Don’t accept bad clients because of FOMO
  • You shouldn’t be chasing outliers
  • Help who you can, but focus on you want with your marketing
  • Don’t water down your message by trying to be too broad
  • If you were only paid based on results, who would you help?
  • Ads should feel personal to ideal clients
  • Appeal to your clients’ self-interests

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