Fitness Business School – The 10-Minute Sprint

Full Transcript

Hey, Pat Rigsby here. And today I want to give you a tactic that we use. That’ll help you build a better business in just 10 minutes a day. Let’s get to it.

Welcome to The Fitness Business School podcast – the show for fitness business owners who want to grow their income, increase their impact and improve their lifestyle. Be sure to listen til the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.

One of the things that, that I’ve recognized through the, the years of coaching and the, the, the variety of clients that I’ve had is that, you know, let’s face it. Sometimes people’s schedules get really, really full with just fulfilling the obligations. They have the, the responsibilities they have to just serving the clients that are already paying them the personal responsibilities. They have the things that they have to do just to keep the business operating, paying the bills, entering in client data, into software, all that sort of stuff. So, you know, on those days, it, it can feel like a, a real challenge when, you know, when you believe, and hopefully you do believe that it’s your job as an owner to, to drive new prospects into the pipeline, to move people into the business. And so one of the things that we’ve done with our, our, our clients is Institute what we call a 10 minute sprint, and really what it boils down to is there will be windows during your day. When maybe you wrap up things early, you have a cancellation, or you just find yourself with 10 minutes of extra time. Well, when these short windows of time, these short little containers of time, if you will, you know, whenever they arise, one of the things that you can do is just add in one of these little sprints and, you know, we pick tasks that take five minutes or less to do that are per reduction focused. They either have to generate a new lead. They have to follow up with an existing lead. They have to create kind of an engagement with a, a lead to get them to say, Hey, I’m, I’m interested. I’m a prospect. Let’s, let’s talk. And these are what we call business growth tasks, not necessarily business sustaining tasks, but things that move you forward towards your goals. And so that way you can look up at the end of the day and say, you know what? Even when I was really busy today, I still made progress towards the business growth goals that I have. And one of the cool things about this that we’ve seen is sometimes that our, your mind meetings, we will just Institute a quick 10 minute sprint, and we’ve had people pay for their entire trip. You know, the flight in the hotel, all that stuff pay for their entire trip, just in that 10 minute sprint with the new business that it generated. So what are some of these five minute or less tasks that you could do? Well, you could ask a client for a referral in person. You could certainly reach out via a text and ask a client for a referral. You could even hop on the phone real quick. If you needed to you could ask them to invite a guest via text. You could ask a client to go and do a review on Google, via text. You could send what we call an invitation or engagement style, email to your prospect list. You could send it out to people that you have in a tech database. You could send it out to prospects. Who’ve shown an interest via messenger. You could make that post on social media and invitation style post, and we’ve all seen them. In fact, a lot of us have responded to ’em. You could call a prospect, you could call or text a former client. You could email a former client. You could make an offer to a client to upgrade their program, to buy supplements, to add on an, an ancillary program like accountability or nutrition. You could ask a client to prepay paying in full. You could make an offer to a client to re-sign. If they’re coming to the close of the pro they’re in, you could reach out or follow up with strategic Alliance partners. You could set up what we call a coffee date, right? Like just a meeting with somebody that you want to get to know better to build relationships in your community. You could confirm an appointment with a prospect. You could resend an email to non you can deploy a swipe and deploy email. We provide so much of that stuff to, to our clients. And it’s, that’s part of the idea, Hey, you can just grab this thing, cut and paste, send it, make some, make some progress, or you can make some sort of social media post, right? You can engage somebody who responded to one of your posts in a conversation. So there’s just an example of, you know, probably 15 plus things you could do in this short window of time. You just set a timer on your phone or on your computer, and you say, okay, in the next 10 minutes, I’m gonna knock out as many of these things as I can pick one of the, those things or two of those things and, and just hammer away at it. I mean, how many people do you have in your phone that aren’t clients that you could just reach out and start a conversation with and invite in how many clients could you go ask for a review or a referral in 10 minutes, you’d be amazed at how much ground you could cover, how much progress you could make and just doing this sort of thing compounded over time. You’re gonna see your business grow. So if you feel like, Hey, I’m a one, one person show, I, I don’t have time to do all this. If you feel like, you know what I’m really busy with certain things on a couple days a week. And those days, I’m just trying to keep my head above water. Well, there’s still ways to make progress, to grow, to move forward, but we have to think smaller. We have to think about the time we have and making most of it. Instead of worrying about the time we don’t have and the things we can’t do. So 10 minute sprint is the answer we use with clients and it’ll work for you too.

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