Show Notes

  • The average business doesn’t due great with client attrition
  • It is easy to track month-to-month
  • 7-12% more expensive to gain clients than to keep clients
  • Stop involuntary attrition
  • Credit cards expire, people get new accounts, etc – make it easy to pay
  • Proactively update credit card info
  • Use down-sells if necessary
  • Think of ‘lifetime value’ vs ‘highest offer’
  • Stop voluntary attrition
  • Minimize by targeting correct people
  • Onboarding needs to be strong
  • Have simple indoctrinating – more is not better
  • Associate joining as quick win
  • Weekly check-ins/Stay visible/Touchpoints
  • Integrate mindset – reassurance, inspiration, applause

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