Show Notes

  • Every year, people request ultra-detailed marketing calendars
  • It sounds good, but the year never goes as planned
  • You will get better info before the calendar is completed
  • Don’t use old info to market to an evolving marketplace
  • How does January 2020 info help market in April 2020?
  • The situation is always in flux, you must be adaptable
  • Adaptability is a tremendous asset to have
  • Plan to win the day, win the week, before winning 10 months from now
  • Look ahead to big dates and plan big events
  • Identify the marketing around them, then stop
  • Know the things that need prep, then be flexible with the rest
  • 90% of your success should come from winning days and weeks

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