Fitness Business School – Profitable Productivity – Work Less, Earn More

Full Transcript

Hey, Pat Rigsby here. And in this episode, I want to talk with you about profitable productivity. Everybody talks about wanting to work less and earn more. And I’m going to give you some proven tactics to make that shift in your own business. So let’s get to it.

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All right, let’s go talk about profitable productivity. You know, it’s, it’s a common and logical business. One that we all seek opportunities to work a little bit less to earn more money for what we’re doing. You know, I think that’s natural and reasonable as a business owner, but a lot of people don’t really have a path to make that happen. They don’t have a route to move towards being more profitable with their time. So I wanted to give you four things, four strategies that you can employ that will help you start to make that shift.

So the first one is what I call binary thinking it’s basically one or zero, right? It’s yes or no. And so seeing things in a more binary way, I’m like, okay, is this something that generates clients or doesn’t generate clients? Is this a revenue producing activity or a non-revenue producing activity? Is this moving me closer to my goals or moving me further from my goals and really evaluating the way that you’re spending your time, the way that you’re making your decisions, because let’s face it. Our long-term results are a product of our daily behaviors. And so if you were not putting your daily behaviors under the microscope, then you know, there, there’s no reason to think that our outcomes are going to improve. There’s no reason to think that we’re going to be wiser with how we’re investing our time wiser with the, the choices we’re making that ultimately yield the results that we’re taking home.

So binary thinking is number one, number two is just brutal honesty. And I think sometimes we have to be a little bit more honest with ourselves about everything, the tough things that that are going on. You know, when it comes to clients in our business, employees, on our team, even, you know, people in our lives that have been long time friends, the family members that we have are these people energy adders, or are they energy vampires? You know, do you feel, I feel better about yours day when you’re spending time with this person? Because if not, you know, there’s a kind of a cascading effect. You’re, you’re going to be zapped. You’re going to feel less inspired to go do great work. I mean, I I’ve seen it time and time again, all the way back to when I was a college baseball coach. If you remove somebody who was an energy vampire from, from the team, everybody else had a little bit more pep in their step, so to speak, you know, they were almost like, Hey, what took you so long? And that’s been the case, really, every sort of situation that has come up, that’s followed, followed suit in that kind of format, right? Like, it didn’t matter if it was a client that was kind of negative in a training session. It didn’t matter if it was a team member that kind of drug other people well down. We need to be on honest and say, okay, are we going to be able to get to where we want to go dragging this anchor along with us? And so along those lines lines, I mean, activities are the same way. Are you doing things that energize you? Are you doing things that give you momentum? Because I’m a big believer that momentum does not precede the action action, precedes momentum, but you have to be doing things that are going to help you create momentum.

So are you doing tasks that, that keep you energized that give you motivation? Or are you doing things that by the time you’re done with a particular task, you’re just checked out, you’re done for the day. And then again, kind of being brutally honest with yourself about a question that I’ve started to ask myself lately is if I were to do what I’m doing today. So if I’m spending my time, the way that I’m spending it today, each day for the next week, 365, where will I be in a year? Where will I be relative to my goals? Am I making progress? And it’s just a different way of looking at that, getting better, getting worse nurse, because ultimately, you know, we can look at this and say, well, if I’m doing this every day, if this is my habit, what will be the outcome? Right. And, you know, I think that’s a question we can probably take to our clients. Well, because so much of this, this brutal honesty is just about goals. If you’re not seeing everything around you, as it actually exists, seeing it real, then you know, it’s going to be hard, make progress, and it’s going to be hard to be more productive with your time.

And then the third areas that I put under the microscope is making sure that I’m focused on the things that I should be doing, not necessarily the things that only I can do, but the things that are definitely my strengths, my unique ability and that’s really just coaching, connecting, and converting. So coaching people on my team, coaching, the clients that I have I even take it a step further and think of the prospects that, that I’m trying to build relationships with, coaching them until they hire me to coach them. And so coaching is a part of what I should be doing and where I should be spending my time connecting. I want to connect with new people each and every day and, you know, make a good first impression and hopefully start down a path of converting them to actually becoming a client. So taking them through what we call those marketing milestones awareness is that state of connection. And then so they become a lead. And then if I do that next thing that I do convert those three areas that I focus on, coach connect, convert. If I do that last, last one, convert those people who are leads into position, where their prospects, we actually have a conversation to see if it’s a fit to serve them, to help them achieve their goals. And then ultimately they become clients. Those are the things I should be focused on.

I shouldn’t be spending my time on areas where I can enlist somebody else to be so much better at what I’m doing and so much more efficient at what I’m doing than I would be. And that could be as simple as, I mean, I’m recording this podcast and you know, who I’ve talked often about in the various things that we do, Paul will take this and edit it and post it. And maybe I could do that. Who knows it’s probably debatable, but there’s no way that I’m going to be as efficient at doing that is he is. There’s no way that I’m going to be as efficient at doing the stuff that he does with video. There’s no way that I’m going to be is efficient and effective at doing the things that Matt does with a lot of the operational things we have in play. So I focus on my three areas, coach connect, convert. So you need to figure it out what you do and where you should be allocating your time.

And then finally the area or focal point when you are trying to become more profitable, more productive is planning. I think the, you need to have a plan, a map if you will, on how you’re going to spend your time. And, and really it comes down to identifying what your objectives are establishing deadlines for when you’re going to reach those objectives. So you, aren’t just pushing things out further and further and further, and you don’t create any urgency. I mean, we all work better with a deadline allocating the time to actually move towards your goals each and every day. And finally focus, eliminating distractions and giving yourself not just the time to do something, but the mental space to do good work that is going to move you closer to those objectives that you’ve outlined.

So there are the four things that I would tell you that are going to help propel you to profitable productivity, no binary thinking, brutal honesty, a focus on what we do and an actual planning approach that will allow you to spend your time more effectively, put these four into action, and you’re going to see your results skyrocket. You’re going to see your time become more valuable. You’re going to see yourself being able to shut it down a little bit sooner each day, take more long weekends, take more vacations, do better work. So put this in action and be sure to let me know how the results go.

Thanks for listening. I’m giving away a bundle of my bestselling books, the ideal business formula, the fitness entrepreneur handbook in the path. All you have to do is go to patrigsby.com/podgift to get it. Also, make sure to subscribe to The Fitness Business School with Pat Rigsby so you don’t miss an episode and you get yourself on the fast track to creating your ideal business.