- You should be planning 2021 already
- Your success rests on your shoulders
- Take personal responsibility
- Don’t avoid the work
- Follow up on your prospects
- Make an offer that is irresistible
- You must commit to being different than your competition
- Own. Your. Time.
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Hey, Pat Rigsby here. And in this episode, I’m going to give you a few simple but valuable tips that are going to help you be more successful. Whether we’re talking about personal or professional, let’s get to it.
Welcome to the fitness business school with Pat Rigsby, the podcast for fitness entrepreneurs who want to make more income, have greater impact, and enjoy more freedom in their ideal business. If you’d like an accelerated route to these goals, email me at [email protected] and put BGA in the subject line and I’ll get you all the details about our business growth accelerator program.
We’re into planning for 2021 with so many of my clients. I’m working through some ideal business planning sessions with clients. We’re doing our annual planning for the broader group of clientele that we have. And, you know, a lot of times we get down into the granular stuff, right? Like what should I be doing for my marketing calendar? How should I be choosing my marketing tactics? But some of the stuff that I try to get people to refocus on are really these kinds of success behaviors, things that it’s easy to drift away from when we get desperate or we kind of just kind of get in a rut. So I wanted to share five things that I know can help you become more successful today and beyond the first is really embracing personal responsibility.
And I know I did an internal memo for my clients kind of on the heels of the election, really telling people, Hey, you know what, whatever happened happened, however that affected you, you know, that’s entirely your personal choice. But the one thing that I know is always going to be true is that the bulk of our success rests on our own shoulders. You taking personal responsibility for your own outcomes, you doing as much as you can to create your own personal economy. That’s where you need to focus because nobody is going to drive leads through your door tomorrow. Nobody’s going to come sit down and close sales on your behalf. Nobody’s going to do all the hard things that need to be done for you to reach your goals. But what’s great is a lot of people are going to pass on this personal responsibility thing. They’re going to say, you know what, the economy’s this or COVID has done that or whatever else. And they’re not going to say, well, you know what? There are certain things I can control. So I’m going to focus on those and I’m going to make sure that I can do as much as I can with those before I worry about any of that external stuff. So take personal responsibility. If you’re not viewing every situation, every opportunity, every event through that lens, you should be because let’s face it, events are going to happen. They’re going to be outside of your control. How you respond to them will all ultimately decide what your outcome’s going to be. Alright, take personal responsibility.
Number two, do the work. I can’t tell you how many business owners that I see. They spend so much time trying to avoid doing the work. They could have done the work and gotten the reward in a fraction of the time. They sat online and research ways to avoid doing the work. Do the things that other people won’t do. I mean, it’s no different than what we tell our clients like they don’t need the most complex nutrition plan. The most detailed training program just showing up every day is probably better than most people are going to do. And it’s going to yield better results than most people receive.
So do the work consistently do work to attract new prospects each and every day do work to follow up with the prospects that you have, those people on your list. Those people who’ve shown an interest, send those emails with some regularity, do some individual outreach, have great consultative selling sessions, make irresistible offers. So do the work there and then deliver a great service through an experience your clients enjoy so that not only do they stick around and get great results, but they become advocates for you. There are people who not only refer, but they’ll help open doors for you to the other people, businesses, organizations in their lives. So you know what commit to doing the work, be excited about it. See it again very much like taking personal responsibility, see it as a competitive advantage. Because again, you know, I get a big snapshot of this and most people won’t number three, focus on what I call the selling big three, your list, your consistent message, your irresistible offer. So if you don’t have an audience to sell to, you’re not going to be able to build a great business, right? There’s a reason why nobody’s out there building gyms in the middle of the barren desert or something like that. Even though the real estate would be a lot cheaper. There’s nobody to be a client.
We need to build our own community of prospects. That’s our list, a community of prospects. And then we need to put that consistent message in front of them that speaks to them. That’s attractive to them. That’s going to compel them to move forward on this journey.
And then we need to make an irresistible offer so that when they decide to move forward, they move forward with us. If we do that in a business, becomes a lot more simple. I’m not going to tell you becomes easy, but it becomes more simple because we’ve got this group of people that we’re staying in touch with. We’re adding value to their lives. We’re, we’re getting to not only get to know like, and trust us, but hopefully we’re getting to know them. We’re getting to understand them better. We’re getting to, to kind of compel them to move forward so that whenever they’re ready, we put this irresistible offer in front of them. They’re going to say, you know what? I’m choosing this business to help me go from where I am to where I want to go.
So selling big three. Fourth, you’ve got to commit to being different than other people. If you’re just the same as everybody else, then the only way somebody’s going to choose you is by convenience or price, right? You may be the exact same thing. If they can’t tell why you’re a better solution for them, then they may choose you because you’re a little bit closer to them, right? You’re just, you know, you’re in their neighborhood or you’re cheaper. The problem with that is somebody can always move a little bit closer to those prospects or somebody can always undercut you on price. You need to find a way to be different by speaking to a specific market. Like maybe you dial in, you become the best market for, you know, the, the 50 and overcrowd or for athletes in your community, or for people who you know, want to transform not only their bodies, but everything about themselves. They want to become the best version of themselves. But you need to speak to a specific person. Or if there’s this common thing, and there are other people kind of doing, solving similar problems to the problems you solve, then we can do it through a different format, right? We, if everybody’s doing group training, we can do small group training. We can do semi-private. We can do one-on-one. We can do in-home training. We can do virtual training, but we can deliver something through a different format, but we have to find a way to be different than our competition. So there’s an easy way for somebody to say, well, this is the best solution for me to help me achieve my goals. And if you’re not focused on being different, look at everybody else and say, you look, how could a prospect that doesn’t know anything, choose us above and beyond the competition.
And then finally own your time. It’s the, the non-renewable resource. We can always make more money. We can’t make more time. So plan your days the evening prior plan your weeks, somewhere between Friday and Sunday, plan your upcoming week, make sure that you are allocating the appropriate amount of time to commitments. You’ve already made to obligations. You already have like the current, like your current clientele, your family, any other obligation, you have your own self-care, but then make sure you’re also using some of your time to go from where you are to where you want to be. Identify one to three things each and every day, they’re going to move you forward and to allocate the necessary time to do those things. You control your time and make good use of it so that each and every day, you feel like you won this day saying, you know what, tomorrow I’m going to be better off than I was today. It may just be the small incremental step. But if you own your time, you’re going to find you’re going to see much, much better results. Let’s face it. If you don’t control your time, you’re not able to control much beyond that. So five tips that I think can help you be more successful. There’s certainly things that, that I try to, to focus on in my own life. There are things that I pass on to clients with great regularity, and I know they can help you as well.
Thanks for listening. I’m giving away a bundle of my bestselling books, the ideal business formula, the fitness entrepreneur handbook in the path. All you have to do is go to patrigsby.com/podgift to get it. Also, make sure to subscribe to The Fitness Business School with Pat Rigsby so you don’t miss an episode and you get yourself on the fast track to creating your ideal business.