- It’s less expensive to DIY, but not great
- You cap your ability to grow if you don’t have help
- For every $50/hour you make, you could hire 3 $15/hour employees
- You could hire a virtual assistant for the cost of 1-2 monthly clients
- What could you do with the time you save?
- Use your money to buy others’ time to help you make more money
- Get more and better quality work with less hours of work
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Hey, Pat Rigsby here and in this episode, I want to talk with you about how you can outsource, even if you don’t think you can afford it. Let’s get started.
Welcome to the fitness business school podcast. The show for fitness business owners who want to grow their income, increase their end impact and improve their lifestyle. Be sure to listen to the end of this episode, because we have a brand new special offer exclusive for listeners. So stay tuned.
When I talk to early and intermediate stage business owners, there
is kind of this common response when I talk about delegating and elevating your role in the business,
outsourcing things. And it’s always that, Hey, I can’t afford it. I have to do everything
myself. I have to be the one to edit this or create that, or do these other tasks. And I
understand I’ve certainly been in all sorts of situations where I did things in a temporary sense where I knew that my long-term plan wasn’t for me to be doing those tasks.
I’ve done things early on that I done. I don’t think I had the foresight to understand that I would,
would want to delegate, but eventually kind of figured it out and so I empathize very
much and, and spending time growing up in a household where my dad had a garage. I worked in it, my mom worked in it. Eventually my younger brother
worked it was very much a do it yourself environment where, hey, if something was
gonna get done, if something was broken, we are the ones to fix it. If something needed painted, if
somebody needed to get on and fix a leak in the roof, it was us doing it. And, and I get it, but
I also understand that ends out kind of being a, a self-inflicted prison where we
just cap our ability to grow, we cap our ability to do our work that yields the highest hourly
rate. So here’s how I kind of grew to think about this, and, and I probably figured this out a
couple years, two, three years into business and then have continued to refine it, not in a real
sophisticated way, but just make it simpler as I’ve gone. And if, if I’m going to be able to delegate, you
know, there, there’s a bit of arbitrage here, right? I, there are things that I can do. Let’s say that I am a,
a, a coach and I can charge $50 an hour for one-on-one training, which, in the United States,
that certainly below the average one-on-one hourly rate. So even if you don’t feel like, Hey, I’m, I’m just knocking it out of the park with one on one, this is not something I do a lot of, you could probably
command $50 an hour for one on one training.
And if you do that, you think, well, for every hour I spend doing a one on one session, that’s
$50 that I can redirect to buying, three hours of 15, $16 an hour labor, five hours of $10 an
hour labor. And that works many times over. There have been plenty of instances in my
kind of more advanced stages of business where I wanted to take on something else. Like I wanted to
hire a new person, but I didn’t necessarily want to negatively impact profitability. So I might take on a
couple, one-on-one clients and just say, for the couple hours I’m spending with these one-on-one clients
during the given week, that money that I’m making, I can redirect to pay for 40 hours a month of this
other person. So let’s say that I’m spending eight to 10 hours a month with a one-on-one, with one-on-one, two, one-on-one clients, I can turn that around and multiply the number of
hours contributed to my business by four five fold.
Now, you may be thinking, well, wait a minute. That’s not how it works. Well, I
promise you it’s how it’s worked for me for 15 years, and it’s not the only way that I hire people by any
means, but when I feel like, hey, I’m going to need to bring somebody else on to do something that
maybe I don’t want to do or I don’t have enough hours to do, the simplest way for me to make that a, a
net positive or at least a break even, is for me to double down on my current skills that pay the most. So
if it’s coaching clients one on one, something like that, I mean, think about what you could potentially do there. If you said, okay, I’m going to go find a couple people, I’m gonna train ’em twice a week, one on one, and between those two people training twice a week at 50 bucks an hour
we’re adding $800 a month.
You can hire a full-time virtual assistant overseas for $800 a month. In some cases, you can definitely get 20 hours a week of many overseas virtual assistants for 20 hours a week. You can get a lot done for $800 on different platforms. Like you can get on five and get a ton done for $800. And a lot of
times we don’t think about that, but you have to also think about the, the opportunity cost, right? So
how long would it take you to do something at the same level that you would ask somebody
else to do it? So if I said, like as I’ve mentioned any number of times with this podcast, my,
my good buddy Paul is the editor of the podcast, he’s the one who uploads it all that other stuff. I mean,
I, I don’t know how many hours he would spend on an individual episode, but I’m guessing it’s probably a fraction of the number of hours I would spend fumbling through it.
And if I’m doing it, even though I fumble through it, I’m not gonna do it as well as he does it. So, you
know, instead of doing that, it probably makes more sense for me to go do more business coaching that
I can do and stay in my area of strength and now redirect some of that money to pay him to do it. Now, I don’t know if that’s clear the way that I’ve explained it, but hopefully just thinking back to that
simple, kind of that micro version of this, if you were to go get one session for $50 and then instead
of pocketing the 50 bucks, you said, I’m going to spend that $50 to buy three to five hours of somebody
else’s time, energy, expertise to get things done, then that’s a huge win. Now, I will tell you in the
beginning, one of the key decisions that I think we should make is when you do that, you are creating
You’re not doing it for ongoing stuff. Like I referenced the podcast with with Paul. I think if I were just
starting doing this if you’re trying to get a sales page written, if you’re trying to get an
onboarding sequence written, if you’re trying to get a website built, something that’s an asset that’s
gonna pay you off for months and even years to come, those are the first things you’re trying
to do with this sort of arbitrage. And then once you get comfortable with, with it, and once you start to
understand how to manage other people, how to lead, how to get what you want to get out of those
kind of contractor-esque relationships, it’s easier to figure out how to do this in an ongoing fashion. But
if you take my approach here, what you’re gonna find is you’re gonna get better quality work done.
You’re gonna work fewer hours because you’re buying five hours for one hour of your time, or you’re
buying three hours for one hour of your time. So you’re gonna work less and you’re gonna do things that
you’re usually the best at, right? So you’re gonna be less frustrated. You’re going to avoid burnout
because you’re gonna do things that you’re good at and make you happy. You’re gonna get better
results because the things that are being accomplished that you might have done in a mediocre
fashion because you’re just figuring it out. You get to pay somebody else who’s pretty good at it to do it.
So if you’ve not hired help because you felt like I can’t afford it, this is the answer. And this is not theory,
this is not something that you’re hearing somebody suggest that they did once. I’ve been doing this
for 15 years and it’s been one of the most impactful and powerful things that I’ve done to not only grow
my business, but to improve my quality of life.
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